Sebastian Greenwood

How to Win over Clients with the Right Set of Tools

When you keep the striving for business and personal relationships, it helps establish close ties. Here are a couple of ways on how to win over clients by using the right set of tools.

  • Keeping it simple always wins down the line. Too much of information is never a good idea. You do not want to give away the entire story, stick with the pitch. As you engage the client with a stunning idea and presentation, they will take the bait. The objective is never to break the rapport. Keep the eye contact, without losing focus. Sebastian Greenwood once quoted Florence Nightingale who said, “I attribute my success to this – I never gave or took any excuse”.
  • The next step is to accept that there are a number of formidable players in the market that may have better sets of tools. Once this is factored into the plan, while trying to woo clients, it helps down the line in the simplicity angle. Clients expect the real deal without too much of foreplay. They want the whole nine yards.
  • Charm has never failed to help in engagement especially in the realm of marketing, strategy and business development. A person in the finance department may not be a perfect fit as a client-servicing executive unless s/he has a blend of marketing and finance. A seasoned marketing professional will be able to bring the most unlikely client to the table and keep the conversation going.
  • Trends have a way of either being too in your face. What is relevant is the finesse in the strategic plan that needs to be brought to the table. From the point of view of using the right set of tools, a trend that resonates well with the target is what you are aiming for, and not some half-baked idea. The best way forward is to work out something agreeable to the brand player and use the formula that wins people over. Sebastian Greenwood once quoted Philip Sidney who said, “Either I will find a way, or I will make one”.
  • Cold calling never went out of fashion. This works much better than sending across flyers or written content. Prospective clients’ most often prefer the personal touch rather than spam. It helps in building a rapport and carving a niche for the brand. In all likelihood, the prospective client may never be available. Persistence will pay, and the prospective client will offer you a meeting that will catapult into business.

Winning clients over is actually a very simple construct. Wooing a client with too much spiel will give them the jitters. The right set of tools comprising of strategy, domain knowledge, marketing savvy, political scenario, helps in winning clients over, for real.

Learn more about Sebastian Greenwood:

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The link between Research, Development and Entrepreneurship

Every businessman is likely to say that research and development is crucial towards entrepreneurship. If Thomas Edison had not tested to find the right filament for the commercial light bulb over 6000 times, humanity may have found themselves enveloped in darkness for many years. Innovation is not just an idea; it is the materialization of that idea into a product that can improve standards of life and humanity’s progress. The most memorable innovations across history have managed to do just that.

Although what is the entrepreneur who does not spend a sufficient amount of time and energy into developing an idea? A failed businessman is the correct answer. One of the major reasons why research and development is so important is due to the amount of money that can be saved in the progress. Money is not an available resource for every entrepreneur. Before a product hits the market, there is a need to make sure that it can function impeccably. Where many entrepreneurs fall short is that they do not prototype their innovations. Prototyping can save time and resources by bringing to light the possible pitfalls before market release. However, research and development continues well after a product has been launched.

Sebastian Greenwood quotes Robert H. Schuller when he says, “Problems are not stop signs, they are guidelines.” Research and development can highlight the problems within a product and serve as guidelines for what can be improved.

Development never stops

The reason why newer versions of cell phones come out each year is because companies have found something to improve upon. Of course a standard tactic is to deliberately not bring out the best model so as to create upgraded versions for future releases, but research and development often find ways to make technology more engaging.

Even after a product has been released into the market, there are always ways to further its potential with each new version. Pivotal to an extended business life for an entrepreneur therefore, is the continued expansion of product lines that accommodate the rapidly developing technology of today. Without a team of researchers and developers working to improve the product, it could become out-dated within the year. Entrepreneurs that invest in the continued development of their innovations see a higher chance of success in the market. Without research and development, enterprises can become stagnant.

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Tricks That Bring Consumers Toward A Brand

Through the years businesses have been driving customers across to them. Here are a couple of tricks that have worked over the years, remain a constant today, and probably will in the years to come.

  • Endorse the product with the help of a well-known personality and brand visibility increases overnight. Of course, the celebrity under contract cannot rally for a competitor. Another area that works is when a public figure speaks up or writes informative content through a blog on the website the brand benefits a great deal. Sebastian Greenwood once quoted Oprah Winfrey who said, Do the one thing you think you cannot do. Fail at it. Try again. Do better the second time. The only people who never tumble are those who never mount the high wire. This is your moment. Own it”.

  • Another feather in the cap of a well-established brand is to offer freebies to the masses, for a limited period. As a brand building exercise, it works really well as loyalists make a play to engage with the brand publicist and enjoy the freebies. A good brand builds trust with its customer base. This will definitely spread the message. Within the timeframe, the freebies will be gone, and the brand is on the front pages.

  • Social awareness campaigns help in rallying the brand through various categories. Offering a charitable donation towards a cause like so with education, feticide, infanticide, poverty, and malnutrition, helps in attending with the issues. By using the platform and speaking about the plights of people in less fortunate circumstances, the brand builds a considerable presence.

  • Being politically savvy helps a brand in keeping in with the trends. Most business houses have an affinity for certain political parties and may offer their support. Through podcasts and mass media methods, it elevates the individual or the party into a breath-taking finish primarily because of the lobbying provided by the brand towards their party candidate.

  • The Internet through social media helps in building awareness and drives consumers towards the brand. Prime forces like Twitter, LinkedIn, Pinterest, Reddit, Instagram, Facebook, and Google Plus play huge dividends in moving the brand ahead in the game of barter. The trick here is, to be honest about the brand and its ability, period.

Sebastian Greenwood once quoted Johann Wolfgang von Goethe who said, “Knowing is not enough; we must apply. Willing is not enough; we must do”. That is the way of the business world in using methods to build a rapport with consumers and to retain their loyalty.

Learn more about Sebastian Greenwood:

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How To Refute False Claims Made In The Media

When there are misleading claims made in the media that destroy brand validity a firm has to take certain steps to refute the unsavoury claims. Here are a couple of ways to refute false claims made in the media.

Set the Facts Right

When fake news has been doing the rounds, the best way to beat this brand of negativity is to set the tone right. A publicist will brief the media and refute any negative chatter or claims doing the rounds. Take a cue from Walter Elliot who Sebastian Greenwood,Perseverance is not a long race; it is many short races one after the other”.

Information

Where did the misleading information originate? This question makes a great difference to a brand. It also helps the firm under siege to analyze whether competitors were trying to destroy the brand’s credibility. As a way forward, it gives the firm a way to process a method to deal with the culprits and seek a legal route.

Know Your Rights

Publish a refutation that substantiates the claims with the other side of the story. As people authenticate the claims, they will definitely be appreciative of the honesty. If at any given time, information that has been made known through a variety of sources signifies that a crime has been committed, legal counsel should take over.

Engage with the Audience

Social media is a proven advantage in practically every scheme of enterprise, small and large. The objective is to engage with the dynamic and speak your mind without pointing fingers. It provides an avenue where the brand can tweet, share, spread the message through various online forums and keep the conversation going.

Change is Good, they Say

There may be a time when the claims that have been doing the rounds may actually work in the favour of the brand. Here is where it pays to accept that while negative imagery is on the cards, it actually helped retain and build a larger client base. Sebastian Greenwood once quoted Jim Rohn who said, If you don’t like how things are, change it! You’re not a tree,” and in this context, it is worth the effort.

In General

Across the world, fake news and negative publicity have been doing the rounds, for individual players, large and small enterprises. The best way to nip negative chatter in the bud is to attend to the claims. One can also leave them be, eventually, gossip ultimately dies a fast death, and what goes around will come back around.

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Sebastian Greenwood – Why is Strategy imperative in Business?

Being in business entails that you follow a certain set of rules that you cannot deviate from, or the business can become disorganized. Let us look at strategy as a whole, in the realm of the business world and its necessity.

What is Strategy, Anyway?

One can define the word strategy as a process where the goal is total achievement through fundamental principles. Let us take marketing for instance, without a foolproof plan in place, there is no way that people will show an interest in the new business offering. In fact, if you are not firm about the goal, the idea can go out the window. Sebastian Greenwood once quoted Bo Jackson who said, “Set your goals high, and don’t stop till you get there”.

Financial Strategy

Finance is another area in the enterprise where every strategic facet needs to be in place. Right from an inception of the idea, capital investment, and return on the investment, revenue and profits, decline in business should be considered. Setting up shop does require a certain amount of investment pumped into the business for it to function. The rest will come into place once the business goes on the floor.

Operational Strategy

Operation is another area in business that factors in a myriad of areas right from supervising, quality control, quality checks, efficiency, on-boarding and hiring policies. Every enterprise requires this crucial area to be a part of the conversation, as the operations department keeps the business in check. In this department, the strategy needs to be on point otherwise the brand name may suffer. Sebastian Greenwood once quoted Aristotle who said, “Quality is not an act, it is a habit”.

Strategic HR

In strategic human resource development of an organization, the role that really helps put the brand name in focus is the compensation and benefits angle, accompanied by empowered recruitment processes, training, and development. A robust team at the helm of the department is a necessity to get the business on the map.

An Overview

Aside from the frontrunners cited above in the area of running a business, what brings a company together is artful branding and morale-boosting strategic activities by management. To get a business to be a talking point for people across the board, social media strategy and promotions must be in place. The idea is to sell the brand after all the crucial aspects have taken effect. Sebastian Greenwood once quoted Mark Twain who said, “The secret of getting ahead is getting started”.

Learn more about Sebastian Greenwood:

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Outsource Certain Pockets of an Entrepreneurship and Rake in the Big Notes

If you have reached that stage in your business where you feel that generating more income is a possibility, outsourcing is the answer. Most people end up pouring over work and are hardly getting any time to enjoy socialising. Sebastian Greenwood once quoted Henry Ford who said, Coming together is a beginning; keeping together is progress; working together is success.” Here are a few areas of the business that you can outsource, with a reliable vendor.

Payroll Processing

In a small business it is relatively easy to get the facilities or human resource department to handle payroll. As the business expands with over 20 employees, it is time to look outside the box. Keeping track of attendance, leave records, joining and exit formalities, loans, increments, bonus, tax deductions, benefits, and so on, can take time. Once you outsource this, the time spent is limited and in the end relatively less expensive.

Public Relations and Events Planning

Outsource this work to an agency of repute if you event plan or organize workshops and team outings for employees. A well-known event agency will have a series of ideas taking into account the catering, association with resorts and hotels, sound and light technicians and much more. In addition to organizing events for the company, they also have professionals who handle press releases and take care of public relations.

Bookkeeping and Accounting

The general rule is to have a full-fledged accountant working at the firm with a team of experts in the company. You do not have to do away with them, but add an additional team of experts who cover the entire scope of bookkeeping, daily accounting activities, financial transactions systemically. The advantage is that you get to save time and even money, as they ensure accuracy on all levels.

Tax Experts

As the financial year ends it is mandatory to file individual and business returns. The outsourced partner will handle tax preparation and filing of taxes for both employer and employee. Let’s face it, not everyone has the wherewithal in taxation. While one may have a great business head, finances and filing tax returns are another ball game entirely. Experts take the burden away from you, as they generate returns based on key elements of taxation during the financial year.

Social Media Marketing

In this Internet age marketing across social media sites is a necessity. Given the fact that networking sites work in lead generation and ensure deliverability, it is best to outsource this range of business to a reliable agency. Marketing is not always easy on these platforms and takes considerable time, which requires dialogue, commentary, sharing, and likes, by a group of dedicated professionals. Growing a following takes time and expertise by people in the know.

In Sum

Keeping a business afloat takes dedication, strategy, thinking out of the box, precision and a host of other relevant traits. You can create an idea from scratch and build it into a great brand at any given time, as long as your heart is in the right place. Sebastian Greenwood once quoted Les Brown who said, “You are never too old to set another goal or to dream a new dream.”

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Sebastian Greenwood – Becoming a People Person: The Secret to Effective Leadership

Regardless of how intelligent and smart you are, you cannot really succeed as a leader unless you begin to relate to the people around you. Ask the highly successful entrepreneur, Sebastian Greenwood, and he would tell you that one of the most important qualities of a good leader is being a people person who is both affable and approachable for those around him/her. Here are a few tips that will help you keep your negative emotions under constraint and become someone everybody loves to interact with.

Be a good listener

This world is an abrasive conundrum where everybody is striving to scream louder than the other. And the one thing most people cherish is being listened to. If you can provide someone the luxury of speaking their mind without being judged or cut off in mid sentence, you are essentially a people person who acknowledges and respects the opinions of others. Humans love to talk about themselves and someone who is ready to actually listen to what others have to say instantly becomes more relatable.

Practice circumspection

A manager that cringes or grimaces every time his/her teammates do something he/she disapproves of does not have much of a chance of climbing the ladder of hierarchy in his/her organization. You need to be more in control of your emotions and learn to exercise prudence when dealing with the people around you. Instead of making snap judgments or reacting with knee jerk comments, you need to learn to tackle situations in a cool headed manner and accept constructive criticism as an opportunity to enhance your skills and personality.

Refrain from robotic responses

Instead of incorporating coached responses in your everyday conversations, try to add a more personal touch to your interactions. For instance, ‘Good, how are you?’ might be the obvious answer to ‘How are you?’. However, it does not really sound like a real answer and may even come across as robotic. You can switch the age old mechanical response to such greetings by saying ‘ I have had better days’ and see how easily the follow-up conversation will flow without you having to make zero effort.

Make someone smile

This does not imply that you need to keep cracking jokes all day. A simple act of kindness or a smart positive remark is enough to bring a smile to someone’s face. You need to be more easygoing and fun to be with. A manager who treats his/her subordinates as actual human beings with emotions definitely has a chance at becoming a successful boss. After all, making someone smile in today’s highly stressful world is a priceless act of humanity that hardly goes unnoticed.

Make others feel important

Quoting Woodrow Wilson, Sebastian Greenwood once said,

You are not here merely to make a living. You are here in order to enable the world to live more amply, with greater vision, with a finer spirit of hope and achievement. You are here to enrich the world, and you impoverish yourself if you forget the errand.

With the modern lifestyle being full of insecurities that breed nothing but negativity, people are desperate for acknowledgment and validation. You must learn to make others feel important and valuable. Understand that each one of us is created differently, and it is this individuality that makes us unique. Appreciate the efforts of your subordinates and make sure to give a pat on the back for every deadline that is successfully taken care of. After all, it is not about you all the time, is it?

Sebastian Greenwood : Why Does Your Startup Not Bring In Revenues

Many of the big players deal in millions of dollars as they achieve high turnovers. For a new startup that requires limited capital, it is wise to think big but being careful about conserving cash must be the focus. Let us demystify why a start-up may not rake in the big notes.

Overspending

This is one of the main culprits as to why small and medium size businesses just break even. Trying to compete with big players can wait, it is essential to work with the monies on hand to double the amounts instead of going head-to-head with unrealistic expectations. Limit the spending to items that require spending and curtail anything that can take things to the bare minimum.

Staff Strength

Brick and mortar companies have a one-on-one relationship with customers. They know each other and through this method the necessity to employ additional personnel at the nascent stage is pointless. By adding more professionals to the company, a huge chunk of monies will go towards salaries and additional prerequisites. Think big but limit the amount until the revenues peak, give it time.

Cash in on the Now Factor

Practically every business today needs to have an online presence. If you stay away from this domain, without a website or a blog that sets the tone, consumers will not have a clue. By using social networking, you get to know the pulse of the people and cash in on the need for the hour. In doing so, and if your idea is workable, you may even put the big names to shame by using simple analytical tools to spread the message. Do not be slow, because this can drive the business downhill.

Limited or no ROI

Every consumer wants a proper return on the investment made, or he/she will take his business elsewhere. If the product or service on offer takes a chunk of time or money because of misinformation, you can lose copious quantities of revenue. The business must deliver based on promotional material and advertisement campaigns. The objective is to ensure that whatever is offered has competitive pricing. For inspiration to make sure you do not lose the way, the great entrepreneur Sebastian Greenwood once said, quoting Brian Tracy, “I’ve found that luck is quite predictable. If you want more luck, take more chances. Be more active. Show up more often”.

Confused Offering

You need to have a valid idea as to what you are selling to the buyer. Is this service or product something that has been around the block and has just been rehashed to sound unique? Of course, many businesses are similar. What needs to stand out here with your brand is something that people feel that they need and cannot live without. The bottom line is to make sure what you are offering to the public, is a simple idea that may have similar overtures, but has immense brand appeal and will offer brand loyalty down the line.

Quoting Jim Rohn, Sebastian Greenwood once said, “If you don’t like how things are, change it! You’re not a tree”.

Learn more about Sebastian Greenwood:

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Sebastian Greenwood : Marketing Mistakes that Small Businesses Can Avoid

As an entrepreneur, your business will flourish if you are able to market it confidently. Branding and promoting your company’s products and services effectively is essential for the expansion plans.

For first time entrepreneurs, strategic marketing can go a long way in making your product a household name. However, enthusiasm to promote your product should not turn into irreparable mistakes, flushing down all not only your efforts, but also your brand.

Here are few common marketing mistakes that can be avoided to ensure you are able to reach out maximum customers.

Not having marketing plan

Your market research report will set the guidelines of your marketing plan. However, not having a marketing plan is setting the stage for a disaster. It will result in your company’s products being promoted without any streamlined structure or strategic direction. In effect, you will burn a hole into your pocket and waste all the energy for nothing.

How to avoid: Successful businessmen like Sebastian Greenwood are stalwarts of intensive marketing strategies that can push a product or company into limelight overnight. Marketing plans should be based on the demographic type, economic class and amplification process.

Not understanding the USP

The company is your brainchild and the products are your identity. If you are unable to explain why your product has an edge above the others or is one-of-a-kind, then you have already lost the plot. Consequentially, you will not be able to pitch it correctly and lose out on the probability of getting venture capitalist to invest in your company.

How to avoid: Understand the product, its uniqueness and its benefit is crucial for marketing. Quoting Nikos Kazantzakis, tech savvy entrepreneur Sebastian Greenwood reiterated – “In order to succeed, we must first believe that we can.” If you have issues about explaining it confidently or smartly, try doing a little in-house coaching. Talk to your family and neighbours about the product and answer their doubts and queries. It will empower you to explain your product effectively to future customers.

Too much of marketing

Marketing is essential for your sales and growth, but too much of marketing is a time wasting measure. Senselessly registering on every social media site, posting media collaterals such as blogs, articles and advertorials on every site makes you come across as a headless chicken. Your customers are unaware of new social media sites or the analysis show that these websites are not popular, so spending time on creating a portfolio there or subscribing to the website deals is a fruitless operation.

How to avoid: It is best that you focus on social media websites that are popular and have over a million users. The success rate in these sites will be much more than all those websites that do not have any cornerstone. Keeping your focus on these websites will also allow you to measure your success in terms of many leads that have been converted into sales. Quoting Confucius, Sabastian Greenwood reminds small businessmen that “It does not matter how slowly you go as long as you do not stop.”

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Sebastian Greenwood : How To Make The Jump From Regular Employee To A Full Fledged Entrepreneur

To become a full-fledged entrepreneur from the status of employee takes clarity, in-depth knowledge, a clear-cut focus financial marketability, being realistic, the drive and a never say never attitude. Quoting Walt Disney, Sebastian Greenwood once said, “If you can dream it, you can do it.” Here is where you take a leaf out of the greats and follow simple ways to jumpstart your life from employee to entrepreneur.

Stick with the Familiar

If your prowess is in a certain field, do not attempt to look at anything else, at least when you first start out. Let’s say you have been in the field of software development for most of your adult life and would like to branch out into something like property management. You may have some inkling about the workings of leasing, renting, selling and the works, but if you have never worked in the industry, you will not know the methodology and concepts resulting in clients losing interest. Ergo, stick with something that you are good at without going on another tangent.

Accept Reality

Beginning a new business may not bring in the green notes immediately. It takes time, to get things going. As an employee, you will be used to earning every month. When you take a leap towards entrepreneurship, rotation of funds becomes a reality. By keeping things real like monies and expenditure, loans and repayments, you will not divert from the goal ahead of you. Sebastian Greenwood quoted Mark Twain who said, “The secret of getting ahead is getting started.” Using this as a way forward in your business enterprise, you will be able to figure out a master plan. As you keep things simple, the entrepreneurship will succeed, provided you keep your eyes on the ball.

Start Small

Owning a big company is a great idea if you have the capital, theory and practical knowledge along with a robust marketing plan worked to the bone. However, if you put all your eggs in one basket and the business goes bust, you can face serious ramifications. The best way is to start small. Even the greats started out with simple ideas that resonated well and grew into big time enterprises. Not everyone is born with a silver spoon anyway. It is wise to be real, start out small and grow big down the line.

Seek out a Mentor

Let’s face it everyone needs advice. There is another aspect to starting out from employee to employer – seek out a mentor. This is one of the most crucial steps. A mentor will guide you from scratch and help you kick start your career into another plane entirely. Find the right one who sets the tone for your business model and you will achieve success. Alternatively, visit the website of Sebastian Greenwood to become your own boss.

If your idea is innovative and unique, it will succeed. The objective is to keep the ball rolling without losing focus. Sometimes things can slow you down like a sluggish economy, but the tide will turn in your favor, stick to the plan and never give up.

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