Onecoin – Sebastian Greenwood

The link between Research, Development and Entrepreneurship

Every businessman is likely to say that research and development is crucial towards entrepreneurship. If Thomas Edison had not tested to find the right filament for the commercial light bulb over 6000 times, humanity may have found themselves enveloped in darkness for many years. Innovation is not just an idea; it is the materialization of that idea into a product that can improve standards of life and humanity’s progress. The most memorable innovations across history have managed to do just that.

Although what is the entrepreneur who does not spend a sufficient amount of time and energy into developing an idea? A failed businessman is the correct answer. One of the major reasons why research and development is so important is due to the amount of money that can be saved in the progress. Money is not an available resource for every entrepreneur. Before a product hits the market, there is a need to make sure that it can function impeccably. Where many entrepreneurs fall short is that they do not prototype their innovations. Prototyping can save time and resources by bringing to light the possible pitfalls before market release. However, research and development continues well after a product has been launched.

Sebastian Greenwood quotes Robert H. Schuller when he says, “Problems are not stop signs, they are guidelines.” Research and development can highlight the problems within a product and serve as guidelines for what can be improved.

Development never stops

The reason why newer versions of cell phones come out each year is because companies have found something to improve upon. Of course a standard tactic is to deliberately not bring out the best model so as to create upgraded versions for future releases, but research and development often find ways to make technology more engaging.

Even after a product has been released into the market, there are always ways to further its potential with each new version. Pivotal to an extended business life for an entrepreneur therefore, is the continued expansion of product lines that accommodate the rapidly developing technology of today. Without a team of researchers and developers working to improve the product, it could become out-dated within the year. Entrepreneurs that invest in the continued development of their innovations see a higher chance of success in the market. Without research and development, enterprises can become stagnant.

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Tricks That Bring Consumers Toward A Brand

Through the years businesses have been driving customers across to them. Here are a couple of tricks that have worked over the years, remain a constant today, and probably will in the years to come.

  • Endorse the product with the help of a well-known personality and brand visibility increases overnight. Of course, the celebrity under contract cannot rally for a competitor. Another area that works is when a public figure speaks up or writes informative content through a blog on the website the brand benefits a great deal. Sebastian Greenwood once quoted Oprah Winfrey who said, Do the one thing you think you cannot do. Fail at it. Try again. Do better the second time. The only people who never tumble are those who never mount the high wire. This is your moment. Own it”.

  • Another feather in the cap of a well-established brand is to offer freebies to the masses, for a limited period. As a brand building exercise, it works really well as loyalists make a play to engage with the brand publicist and enjoy the freebies. A good brand builds trust with its customer base. This will definitely spread the message. Within the timeframe, the freebies will be gone, and the brand is on the front pages.

  • Social awareness campaigns help in rallying the brand through various categories. Offering a charitable donation towards a cause like so with education, feticide, infanticide, poverty, and malnutrition, helps in attending with the issues. By using the platform and speaking about the plights of people in less fortunate circumstances, the brand builds a considerable presence.

  • Being politically savvy helps a brand in keeping in with the trends. Most business houses have an affinity for certain political parties and may offer their support. Through podcasts and mass media methods, it elevates the individual or the party into a breath-taking finish primarily because of the lobbying provided by the brand towards their party candidate.

  • The Internet through social media helps in building awareness and drives consumers towards the brand. Prime forces like Twitter, LinkedIn, Pinterest, Reddit, Instagram, Facebook, and Google Plus play huge dividends in moving the brand ahead in the game of barter. The trick here is, to be honest about the brand and its ability, period.

Sebastian Greenwood once quoted Johann Wolfgang von Goethe who said, “Knowing is not enough; we must apply. Willing is not enough; we must do”. That is the way of the business world in using methods to build a rapport with consumers and to retain their loyalty.

Learn more about Sebastian Greenwood:

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What Does a New Business Do When Teenagers are the Target?

Kids are the best target when it comes to selling something interesting and unique. Brands ensure that they know what they are getting into as they make teenagers their target. Here are a few strategies employed by brand managers to reach their dynamic.

Contests

The best bet in this context is social media 99.9% of kids use every day. For instance, showing off a picture or a verse gets the best person the prize. As a new business strategy, it helps promote awareness as kids take the bait. Sebastian Greenwood once quoted Bo Jackson who said, “Set your goals high, and don’t stop till you get there”.

Language

Children are not looking for big words to drive them to a new and hopefully popular spot. What gets them going is a pitch and jingle easy to remember without too much of verbosity. Ask a child to read something for a while, aside from the textbooks, and you will have yourself a bored teen on your hands. The language needs to be simple and straightforward to reach the target, period.

Recce

Before coming up with a service or product targeting at the average teen, it is always necessary to conduct a series of market research drives. It provides the new business with a fairly clear idea about the need of the hour for kids. One must factor that kids lose interest fairly fast. That is where it is imperative to up the ante as often as possible so that they take the bait and bite into the right fruit.

Trends

Following certain trends in mainstream and social media helps pave the way for a new business. Engage in conversation with the targeted dynamic and ascertain their goals and aspirations. The objective should be to find the right product/service for the kids without being a copycat. Sebastian Greenwood once quoted Nikos Kazantzakis who said, “In order to succeed, we must first believe that we can”.

An Overview

Aside from the basics, like advertising on billboards in the hippest areas, setting a pitch across social media, broadcasting the new product/service on the radio and television, messaging helps sell the new brand like crazy to the teenage audience. The idea is not to get too sneaky but spread the love and let the product or service do the talking. If the idea sells like hotcakes at the get, you are in it for the long haul. If not, fine-tune the product/service and teenagers will embrace the brand power.

Learn more about Sebastian Greenwood:

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Twitter – https://twitter.com/sebastiantruth

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Sebastian Greenwood – Why is Strategy imperative in Business?

Being in business entails that you follow a certain set of rules that you cannot deviate from, or the business can become disorganized. Let us look at strategy as a whole, in the realm of the business world and its necessity.

What is Strategy, Anyway?

One can define the word strategy as a process where the goal is total achievement through fundamental principles. Let us take marketing for instance, without a foolproof plan in place, there is no way that people will show an interest in the new business offering. In fact, if you are not firm about the goal, the idea can go out the window. Sebastian Greenwood once quoted Bo Jackson who said, “Set your goals high, and don’t stop till you get there”.

Financial Strategy

Finance is another area in the enterprise where every strategic facet needs to be in place. Right from an inception of the idea, capital investment, and return on the investment, revenue and profits, decline in business should be considered. Setting up shop does require a certain amount of investment pumped into the business for it to function. The rest will come into place once the business goes on the floor.

Operational Strategy

Operation is another area in business that factors in a myriad of areas right from supervising, quality control, quality checks, efficiency, on-boarding and hiring policies. Every enterprise requires this crucial area to be a part of the conversation, as the operations department keeps the business in check. In this department, the strategy needs to be on point otherwise the brand name may suffer. Sebastian Greenwood once quoted Aristotle who said, “Quality is not an act, it is a habit”.

Strategic HR

In strategic human resource development of an organization, the role that really helps put the brand name in focus is the compensation and benefits angle, accompanied by empowered recruitment processes, training, and development. A robust team at the helm of the department is a necessity to get the business on the map.

An Overview

Aside from the frontrunners cited above in the area of running a business, what brings a company together is artful branding and morale-boosting strategic activities by management. To get a business to be a talking point for people across the board, social media strategy and promotions must be in place. The idea is to sell the brand after all the crucial aspects have taken effect. Sebastian Greenwood once quoted Mark Twain who said, “The secret of getting ahead is getting started”.

Learn more about Sebastian Greenwood:

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Sebastian Greenwood – Three Reasons Why Loans Are A Better Bet, Than Funding The Start-Up With Your Savings

A first-time entrepreneur may not have the gumption to ask for a loan from a lender when setting up shop. Most people prefer to use their savings to fund their enterprise instead of falling into deep waters with borrowings. This is not a great move because your savings need to be there as a backup, not to used as capital. Here are three basic reasons why opting for a loan is a better bet for a start-up.

Not Expensive

A new business enterprise does not need large amounts of money from the lender. In fact, at the start of the business, opting for a bank loan is easier on the pocket. The payback terms can be covered by a wider margin, which gives you a good period to use the money and double it as the business rakes in profits. For the beginning most new enterprises take time for the revenue to come in, you may be spending more, but eventually, if the plan and strategy are in place, the new business will be a success. Ergo, the business loan will not be as expensive as you thought!

Tax Benefit

The interest margins on a business loan are tax deductible ensuring that any amount of personal savings will be safe and still bring you income. In essence, you are actually saving a great deal of tax on your business loans because borrowing gives you the added advantage, as compared to using your own savings. Sebastian Greenwood aptly quotes Tom Stoppard on this point who said, “Every exit is an entry somewhere else.” This is very true in a new business enterprise.

No Personal Liability

The crucial aspect when seeking investment from external sources is that your personal assets are not financed by the business. If you were to use your personal savings, and the problems are too upsetting to handle, not only will you have lost your savings, but credibility in the market. A person, who has borrowed a certain amount, will ensure that s/he gets the job done right at the start. Sebastian Greenwood once quoted Philip Sidney who said, “Either I will find a way, or I will make one.”

In Sum

When you look at the big picture, there is an element of risk when starting out. Naturally, paying back the loan remains a crucial aspect, but it is workable if one does not take one’s eye off the ball.

Sebastian Greenwood – Advantages Of Multichannel Marketing For Small Businesses

The current global economy has evolved due to the arrival of numerous small businesses. With the market getting more competitive, it takes innovation and dedicated efforts to stand out in the crowd and establish a flourishing business, as Sebastian Greenwood rightly quotes Og Mandino, “Always do your best. What you plant now, you will harvest later”. Marketing strategies have to be devised to suit the current demands of the market and this is the main reason why multichannel marketing is becoming more important, especially for small businesses. Here are the benefits offered by multichannel marketing strategies:

Better reach:

No matter how old the business is and how small or big the business is, the focus on customer acquisition should never cease. Especially for a small business the preliminary focus would be to get noticed and to obtain a better reach. Different types of customers might use different channels. Though print media is slowly losing its popularity to digital media there are still people who read the newspaper every morning. In digital media there is again a variety of platforms to consider. Having your presence everywhere would make sure that your business actually gets to the masses.

Easier to build trust

Being present in many channels does not just mean that many people would notice your adverts, it would also mean that your customers would view your ads more often. As they say, out of sight is out of mind. Therefore being present in multiple places would keep reminding your customers about your business. Being present in many places would also give your customers a positive impression about your business and help win their trust.

It is the best investment

Sebastian Greenwood quotes Wayne Dyer, “Go for it now. The future is promised to no one”. The key is to design a marketing strategy that is future proof. Multi-channel marketing is a long term investment. The device fragmentation of the market is increasing steadily and people now use multiple devices to access the Internet. So, making your business ads visible everywhere would be the best way to make sure your marketing campaigns succeed. The strategy might appear to be an expensive deal but it is the most cost effective option as it can fetch the best returns on your investment.

Learn more about Sebastian Greenwood:

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Outsource Certain Pockets of an Entrepreneurship and Rake in the Big Notes

If you have reached that stage in your business where you feel that generating more income is a possibility, outsourcing is the answer. Most people end up pouring over work and are hardly getting any time to enjoy socialising. Sebastian Greenwood once quoted Henry Ford who said, Coming together is a beginning; keeping together is progress; working together is success.” Here are a few areas of the business that you can outsource, with a reliable vendor.

Payroll Processing

In a small business it is relatively easy to get the facilities or human resource department to handle payroll. As the business expands with over 20 employees, it is time to look outside the box. Keeping track of attendance, leave records, joining and exit formalities, loans, increments, bonus, tax deductions, benefits, and so on, can take time. Once you outsource this, the time spent is limited and in the end relatively less expensive.

Public Relations and Events Planning

Outsource this work to an agency of repute if you event plan or organize workshops and team outings for employees. A well-known event agency will have a series of ideas taking into account the catering, association with resorts and hotels, sound and light technicians and much more. In addition to organizing events for the company, they also have professionals who handle press releases and take care of public relations.

Bookkeeping and Accounting

The general rule is to have a full-fledged accountant working at the firm with a team of experts in the company. You do not have to do away with them, but add an additional team of experts who cover the entire scope of bookkeeping, daily accounting activities, financial transactions systemically. The advantage is that you get to save time and even money, as they ensure accuracy on all levels.

Tax Experts

As the financial year ends it is mandatory to file individual and business returns. The outsourced partner will handle tax preparation and filing of taxes for both employer and employee. Let’s face it, not everyone has the wherewithal in taxation. While one may have a great business head, finances and filing tax returns are another ball game entirely. Experts take the burden away from you, as they generate returns based on key elements of taxation during the financial year.

Social Media Marketing

In this Internet age marketing across social media sites is a necessity. Given the fact that networking sites work in lead generation and ensure deliverability, it is best to outsource this range of business to a reliable agency. Marketing is not always easy on these platforms and takes considerable time, which requires dialogue, commentary, sharing, and likes, by a group of dedicated professionals. Growing a following takes time and expertise by people in the know.

In Sum

Keeping a business afloat takes dedication, strategy, thinking out of the box, precision and a host of other relevant traits. You can create an idea from scratch and build it into a great brand at any given time, as long as your heart is in the right place. Sebastian Greenwood once quoted Les Brown who said, “You are never too old to set another goal or to dream a new dream.”

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Sebastian Greenwood – A Path To Personal And Business Success

Tough life of entrepreneurs

Entrepreneurs lead a stressful life. Entrepreneurs take a lot of risk to start their business and take extra initiative to establish it successfully.  The life that startup owners lead is fraught with challenges and hurdles. But it also has its own fulfillment and satisfaction—the freedom of being one’s own boss. But always the idea of controlling one’s own destiny is not liberating. It can take a heavy toll on one’s work life balance and also on one’s family. Often entrepreneurs feel that they are not achieving enough although their business is doing quite well. But one should not stop. No wonder Sebastian Greenwood quoted Thomas A. Edison, “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time”.

There are many entrepreneurs who achieve a lot of professional success, but this success comes at a cost. It comes at the cost of their family, their own health and most importantly their ability and time to feel relaxed. Unfortunately many entrepreneurs are unable to enjoy the fruits of their own labor. The challenge is to achieve professional success and personal satisfaction at the same time. For this one has to bring some changes in one’s life. No wonder Sebastian Greenwood quoted Carol Burnett, “Only I can change my life. No one can do it for me”.

Path to success

To achieve wholesome success by bringing about some crucial changes, one has to follow some principles that can set your path to success:

Defining the purpose and personal goals: the first thing that you should do is set your personal goals and then let these personal goals drive your professional goals. This will give you more satisfaction when you do your work.

Focus on one’s strength: think your business to be one of your strengths to be a good entrepreneur. Don’t waste too much time in fixing your weaknesses as this will only make your business suffer.

Have some short term goals: all entrepreneurs have a big dream. But on your path to that big dream, set short term goals and achieve them. Celebrating these little milestones will act as a great motivation.

Honesty is the best policy: many successful businessmen give a very good speech to their team mates about how to strike a balance between one’s life and one’s work. But unfortunately they forget to follow what they preach. Always be honest with yourself and maintain your integrity.

Believing, learning and growing: the world is always in a flux. So if you are not constantly learning and growing, you will lag behind and never be a good entrepreneur.

Team success and its satisfaction: starting a business requires a team. So when the business runs successfully always take pride in your team as much as you take pride in yourself. This principle can be applied both at work and at home.

Learn more about Sebastian Greenwood:

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Sebastian Greenwood – Becoming a People Person: The Secret to Effective Leadership

Regardless of how intelligent and smart you are, you cannot really succeed as a leader unless you begin to relate to the people around you. Ask the highly successful entrepreneur, Sebastian Greenwood, and he would tell you that one of the most important qualities of a good leader is being a people person who is both affable and approachable for those around him/her. Here are a few tips that will help you keep your negative emotions under constraint and become someone everybody loves to interact with.

Be a good listener

This world is an abrasive conundrum where everybody is striving to scream louder than the other. And the one thing most people cherish is being listened to. If you can provide someone the luxury of speaking their mind without being judged or cut off in mid sentence, you are essentially a people person who acknowledges and respects the opinions of others. Humans love to talk about themselves and someone who is ready to actually listen to what others have to say instantly becomes more relatable.

Practice circumspection

A manager that cringes or grimaces every time his/her teammates do something he/she disapproves of does not have much of a chance of climbing the ladder of hierarchy in his/her organization. You need to be more in control of your emotions and learn to exercise prudence when dealing with the people around you. Instead of making snap judgments or reacting with knee jerk comments, you need to learn to tackle situations in a cool headed manner and accept constructive criticism as an opportunity to enhance your skills and personality.

Refrain from robotic responses

Instead of incorporating coached responses in your everyday conversations, try to add a more personal touch to your interactions. For instance, ‘Good, how are you?’ might be the obvious answer to ‘How are you?’. However, it does not really sound like a real answer and may even come across as robotic. You can switch the age old mechanical response to such greetings by saying ‘ I have had better days’ and see how easily the follow-up conversation will flow without you having to make zero effort.

Make someone smile

This does not imply that you need to keep cracking jokes all day. A simple act of kindness or a smart positive remark is enough to bring a smile to someone’s face. You need to be more easygoing and fun to be with. A manager who treats his/her subordinates as actual human beings with emotions definitely has a chance at becoming a successful boss. After all, making someone smile in today’s highly stressful world is a priceless act of humanity that hardly goes unnoticed.

Make others feel important

Quoting Woodrow Wilson, Sebastian Greenwood once said,

You are not here merely to make a living. You are here in order to enable the world to live more amply, with greater vision, with a finer spirit of hope and achievement. You are here to enrich the world, and you impoverish yourself if you forget the errand.

With the modern lifestyle being full of insecurities that breed nothing but negativity, people are desperate for acknowledgment and validation. You must learn to make others feel important and valuable. Understand that each one of us is created differently, and it is this individuality that makes us unique. Appreciate the efforts of your subordinates and make sure to give a pat on the back for every deadline that is successfully taken care of. After all, it is not about you all the time, is it?

Sebastian Greenwood – Simple Aspects To Consider Before Starting Out A New Business

As you start a venture and break into the role of an entrepreneur, the going can get tough. Stick to the plan of grit and determination and you will succeed. Sebastian Greenwood once quoted Normal Vincent Peele who said, “Believe in yourself! Have faith in your abilities! Without a humble but reasonable confidence in your own powers, you cannot be successful or happy”. Here are simple pointers to consider before branching out on your own.

Keep your Eyes on the Prize

This is the foremost criteria to keep in mind, especially if you have an innovative idea that is relatively new and can take a while for people to digest.  Exercise caution before you dig your heels in and get going. Weigh in your finances. Have a backup plan in case of things going south. If the business plan has credibility, the entrepreneurship will be a success.

Technical Awareness

The next objective is to ensure that you have an intelligent website format that is not all over the place. Therefore, some tech-savvy is of importance. Dealing with a web developer for your site requires careful negotiation. If you do not have the wherewithal, you can end up paying too much for shoddy work. If you do not have tech-savvy, seek expert help from a reliable source, and then get the website up and running.

The Right Team

A considerable number of people who join a startup expect a large salary packet, a huge joining bonus or a percentage of the profits. Distance yourself from greedy candidates especially when you are starting out. It is imperative to source smart professionals who are keen to succeed and build the brand value of the team. Keep unrealistic demands out of the purview as you build a formidable team.

Fundraisers and Limited Inputs

The objective of starting out an enterprise is to ensure that you control the venture. When fundraisers are brought into the fold, they may breathe down heavily with sets of ideas and plans. Chalk out the strategy and work out the statistics at the very beginning before you ask for an expert opinion or a joint venture partnership.

Research is Essential

Before embarking on the journey to starting out on your own, it is of immense importance to conduct market research. By doing so, you are being smart and limiting any financial losses or setbacks. If they do arise, you will be prepared with a plan B to take you to the next level.  Sometimes it is wise to cut out the middlemen so that you are not too dependent on them. Establish a code of conduct so that there is no miscommunication during the alliance.

Finally, Do the Math

The final step, which should be the first step when starting out, is whether you have extensive knowledge of the idea. If you have all the information and the skills, marketability, financial acumen, personality development, you are good to go. Sebastian Greenwood once quoted Helen Keller who said, “Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence.” If you have the right spirit and confidence, you will go places.

Learn more about Sebastian Greenwood:

Google+ – https://plus.google.com/+SebastianGreenwoodonecoin

Twitter – https://twitter.com/sebastiantruth

Facebook – https://www.facebook.com/sebastiangreenwood.onecoin/