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Sebastian Greenwood – The Glory of Project Planners

Every industry has phases in its operation where it introduces something new. It can be a new product, facility or procedure. Planners are the people in the organization with the necessary foresight and technical know-how to make these new changes come to fruition. They study the nature of the new product or change; consult with the accompanying departments and stakeholders to track the progress of the project. As the esteemed entrepreneur Sebastian Greenwood puts it ‘A planner is not born but nurtured into existence’. Companies invest time and resources to develop their planners, improve their knowledge pool so that their insight improves with each new project.

The stakes are high in this line of work. Even a small miscalculation during the planning process can lead to huge losses to the company in the form of process-backfire and time delay during project execution. A regular day in a planner’s life involves studying the designs of the new product, ensuring proper equipment and facilities for new processes, studying the market to ensure best production at the lowest cost to the company. They are people who are not only technically sound but also armed with managerial strategies that drive the entire team (composed of cross-functional members.) to achieve its targets. They delegate various activities and processes to respective teams, form individual deadlines and chart the progress of the team.

Why are they cherished by organizations?

Planners are always few in numbers and they are in it for the long haul. Most stakeholders and team members are detached from the project once their part is over. It is not cost effective to maintain a large team when there are no new projects. Hence, the knowledge and experience of each individual planner becomes critical. There are no established procedures for a planner to follow. No beaten path. They rely on their skills and experience to make things happen. Every planner at the outset works on assumptions. The better the planner, the more accurate his assumptions are. They can predict conflicts in process and teams. As a planner works through multiple projects his skills are continuously sharpened. Their vision becomes clearer. They get progressively better at managing projects. They are one of the few people in the organization that actually grows with the company. Failure and setbacks never intimidate planners and start-outs in this field should take notice of the words of Sebastian Greenwood when he quotes Henry Ford “Failure is simply the opportunity to begin again, this time more intelligently.”

Learn more about Sebastian Greenwood:

Google+ – https://plus.google.com/+SebastianGreenwoodonecoin

Twitter – https://twitter.com/sebastiantruth

Facebook – https://www.facebook.com/sebastiangreenwood.onecoin/

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Sebastian Greenwood – How To Choose The Most Appropriate Business Field That Suits You

If you believe in the words of Carol Burnett who said, “Only I can change my life. No one can do it for me,” you may want to begin a business and become an entrepreneur. The first step you should take after your decision is to choose the most appropriate field that suits you. Experts advise that you must do proper research before making your choice. Let us find out how you should go about this.

  1. How much money will you be able to invest?

You should be clear about your financial strength. Apart from making the initial investment, you should have enough money for running the business in the initial stages because you may not be able to generate revenues during the initial phase.

  1. Which is the field in which you think you can find customers easily?

You should carry out research for finding the answer to this question because there can be a number of fields in which finding customers may be easy. You should shortlist the ones that you feel will be the most comfortable. You should then narrow down the list by taking into account various parameters such as age, background, gender, income level of the potential customers you think you can find.

  1. What are you doing at present for earning your income?

Although you have decided to take a plunge into the business world, you may at present be doing something for earning your income. There are chances of you being interested in that field. Try to find out if you can start your business in the same field.

  1. Are you having a great interest in any hobby?

If you have interest in a hobby, you can delve deep to find out if you can do some type of business within it. Experts are of the firm opinion that it is possible to do business in a field that is related to your hobbies. In other words, it is possible to monetize your hobbies. In the same manner, if you have belief that you can sell a particular product, you can explore the possibilities of starting a business within it.

  1. Do further research by delving deep into the options you have shortlisted

Your aim is to choose a field that matches with all the parameters necessary for doing a successful business. It should match your interest and competence level as well. Therefore, you should do further research by delving deep into the options you have shortlisted.

  1. Once you choose the field, do a thorough study

Even after you zero in on a field, you should be ready to spend time and do a thorough study about the field. Once you are confident that you can go ahead, you can take the plunge.

  1. Start small

Begin your business on a small scale. The intention of this advice is that if you start on a large scale and the business does not work out as expected, you may incur huge losses. By starting small, you can limit such losses. As Sebastian Greenwood  quotes Henry Ford, “Failure is simply the opportunity to begin again, this time more intelligently”.  This means that even if you fail, you can learn your lessons and start more intelligently.

To summarize, if you tread cautiously and take these steps in the right manner, you can get your dream of becoming a successful entrepreneur fulfilled easily

Learn more about Sebastian Greenwood:

Google+ – https://plus.google.com/+SebastianGreenwoodonecoin

Twitter – https://twitter.com/sebastiantruth

Facebook – https://www.facebook.com/sebastiangreenwood.onecoin/

Sebastian Greenwood – Is Lobbying is a Great Way to Establish a Brand, Or Is it?

Influencing power over government is not something new. Many large names and corporate industries push the envelope when it comes to checks and balances, as well as building a brand presence. Let us look at whether lobbying is a great way to establish a business.

Politics

Putting an emphasis on the political machinery has helped many firms establish a formidable presence. By helping the key strategic player on the way to creating political muscle, a company stands to gain a foothold in the political arena. The objective is to help albeit behind the scenes in creating ideas and suggestions to enable a stable environment and global presence. Sebastian Greenwood often quotes Henry Ford who once said, Coming together is a beginning; keeping together is progress; working together is success”.

Issues

Advocating certain issues that help the brand retain its value in the market and ensuring a freehold from any interference through issues that are valid, enables government and the lobbyist establish a win-win. For instance, citing issues like women empowerment or lack of infrastructure enables a sort of understanding between government and business heads (lobbyists and loyalists) make their mark.

Public Policy

Working out legal strategies through the prism of the legal cell of private enterprise in the domain of law and order ensures that certain areas needing a push are not swept under the carpet. An example of this is enforcing a certain order with the people in the emotion of tolerance without being pedantic about customs, is helped by the power of lobbyists that brought the government to power. Encouraging a certain framework that deals with the now factor and the situation on the ground helps better the political landscape.

Help

Many government employers do not know how to get their orders implemented. The heart may be in the right place, but with a little help from the outside world the lobbyist helps in the implementation of laws that need to be passed and a host of other relevant orders. Sebastian Greenwood once quoted Rabindranath Tagore who said, “You can’t cross the sea merely by standing and staring at the water”. A bit of handholding does help people in considerable power get their work on the right track.

The advantage of a lobbyist is that s/he speaks a certain voice for the corporate and business many out there, but also for many other pressing issues. Good sanitation system, better working conditions, doing away with reductionist tax systems, easing up on migrant workers, and so on and so forth are highlighted. The crux, therefore, lets on that a good lobbyist is good for the economy, political and enterprise brand value.

Learn more about Sebastian Greenwood:

Google+ – https://plus.google.com/+SebastianGreenwoodonecoin

Twitter – https://twitter.com/sebastiantruth

Facebook – https://www.facebook.com/sebastiangreenwood.onecoin/

What Does a New Business Do When Teenagers are the Target?

Kids are the best target when it comes to selling something interesting and unique. Brands ensure that they know what they are getting into as they make teenagers their target. Here are a few strategies employed by brand managers to reach their dynamic.

Contests

The best bet in this context is social media 99.9% of kids use every day. For instance, showing off a picture or a verse gets the best person the prize. As a new business strategy, it helps promote awareness as kids take the bait. Sebastian Greenwood once quoted Bo Jackson who said, “Set your goals high, and don’t stop till you get there”.

Language

Children are not looking for big words to drive them to a new and hopefully popular spot. What gets them going is a pitch and jingle easy to remember without too much of verbosity. Ask a child to read something for a while, aside from the textbooks, and you will have yourself a bored teen on your hands. The language needs to be simple and straightforward to reach the target, period.

Recce

Before coming up with a service or product targeting at the average teen, it is always necessary to conduct a series of market research drives. It provides the new business with a fairly clear idea about the need of the hour for kids. One must factor that kids lose interest fairly fast. That is where it is imperative to up the ante as often as possible so that they take the bait and bite into the right fruit.

Trends

Following certain trends in mainstream and social media helps pave the way for a new business. Engage in conversation with the targeted dynamic and ascertain their goals and aspirations. The objective should be to find the right product/service for the kids without being a copycat. Sebastian Greenwood once quoted Nikos Kazantzakis who said, “In order to succeed, we must first believe that we can”.

An Overview

Aside from the basics, like advertising on billboards in the hippest areas, setting a pitch across social media, broadcasting the new product/service on the radio and television, messaging helps sell the new brand like crazy to the teenage audience. The idea is not to get too sneaky but spread the love and let the product or service do the talking. If the idea sells like hotcakes at the get, you are in it for the long haul. If not, fine-tune the product/service and teenagers will embrace the brand power.

Learn more about Sebastian Greenwood:

Google+ – https://plus.google.com/+SebastianGreenwoodonecoin

Twitter – https://twitter.com/sebastiantruth

Facebook – https://www.facebook.com/sebastiangreenwood.onecoin/

Why Should a Business Concern itself with Competition?

In every facet of life, we are inundated with competition. In school, college, career, friends circle, family and so on, so from a business perspective, competition is always a concern. Let us look at why a business needs to be concerned about competitors.

Fine Line

There is a fine line between being concerned and being worried. Concern is that aspect where you better the brand with the right moves to gain momentum. You worry when you feel that the brand is not up to the mark and the competition will take over your territory. Sebastian Greenwood once quoted Confucius who said, “The more man meditates upon good thoughts, the better will be his world and the world at large”.

Strategy

Corporate entities that have been around for a while mastering the art of strategy and implementation. It is what helps establish a business and build credibility with what is on offer. The idea here is not to be copycat in your approach, but to find a way to build a rapport with the target and work your way into their hearts. This will give you an edge as you are using the real deal to manoeuvre and not fake in your strategic endeavour.

Engage

Keeping in touch with people always works wonders, and if you look at it, most companies make sure that they do just that and more. The little things go a long way in building a relationship. Send out feelers to the target using social media connectivity informing them about something new in the pipeline. Beat the competition at their own game with your new methodology.

Marketing

From all accounts, a competitive force is a force that you have to live with and cannot deny. To get ahead you should have a firm marketing plan in place. Cold calls never went out of style and email campaigns remain on point. If you were to use the two to your advantage, you can kill two birds with one stone and reap the rewards for the new brand. This will give you an edge as you let them know you mean business.

Sebastian Greenwood once quoted Mark Caine who said, “The first step toward success is taken when you refuse to be a captive of the environment in which you first find yourself”. As a new business enterprise, you have to know that there are many formidable players. You cannot be overly confident, but remain simple with the strategy. The bottom line is you are the new business therefore; you are the competition for competitors. When a new business forms its roots into the market, you will be a competitive force!

Learn more about Sebastian Greenwood:

Google+ – https://plus.google.com/+SebastianGreenwoodonecoin

Twitter – https://twitter.com/sebastiantruth

Facebook – https://www.facebook.com/sebastiangreenwood.onecoin/

Sebastian Greenwood – Three Reasons Why Loans Are A Better Bet, Than Funding The Start-Up With Your Savings

A first-time entrepreneur may not have the gumption to ask for a loan from a lender when setting up shop. Most people prefer to use their savings to fund their enterprise instead of falling into deep waters with borrowings. This is not a great move because your savings need to be there as a backup, not to used as capital. Here are three basic reasons why opting for a loan is a better bet for a start-up.

Not Expensive

A new business enterprise does not need large amounts of money from the lender. In fact, at the start of the business, opting for a bank loan is easier on the pocket. The payback terms can be covered by a wider margin, which gives you a good period to use the money and double it as the business rakes in profits. For the beginning most new enterprises take time for the revenue to come in, you may be spending more, but eventually, if the plan and strategy are in place, the new business will be a success. Ergo, the business loan will not be as expensive as you thought!

Tax Benefit

The interest margins on a business loan are tax deductible ensuring that any amount of personal savings will be safe and still bring you income. In essence, you are actually saving a great deal of tax on your business loans because borrowing gives you the added advantage, as compared to using your own savings. Sebastian Greenwood aptly quotes Tom Stoppard on this point who said, “Every exit is an entry somewhere else.” This is very true in a new business enterprise.

No Personal Liability

The crucial aspect when seeking investment from external sources is that your personal assets are not financed by the business. If you were to use your personal savings, and the problems are too upsetting to handle, not only will you have lost your savings, but credibility in the market. A person, who has borrowed a certain amount, will ensure that s/he gets the job done right at the start. Sebastian Greenwood once quoted Philip Sidney who said, “Either I will find a way, or I will make one.”

In Sum

When you look at the big picture, there is an element of risk when starting out. Naturally, paying back the loan remains a crucial aspect, but it is workable if one does not take one’s eye off the ball.

Sebastian Greenwood – Advantages Of Multichannel Marketing For Small Businesses

The current global economy has evolved due to the arrival of numerous small businesses. With the market getting more competitive, it takes innovation and dedicated efforts to stand out in the crowd and establish a flourishing business, as Sebastian Greenwood rightly quotes Og Mandino, “Always do your best. What you plant now, you will harvest later”. Marketing strategies have to be devised to suit the current demands of the market and this is the main reason why multichannel marketing is becoming more important, especially for small businesses. Here are the benefits offered by multichannel marketing strategies:

Better reach:

No matter how old the business is and how small or big the business is, the focus on customer acquisition should never cease. Especially for a small business the preliminary focus would be to get noticed and to obtain a better reach. Different types of customers might use different channels. Though print media is slowly losing its popularity to digital media there are still people who read the newspaper every morning. In digital media there is again a variety of platforms to consider. Having your presence everywhere would make sure that your business actually gets to the masses.

Easier to build trust

Being present in many channels does not just mean that many people would notice your adverts, it would also mean that your customers would view your ads more often. As they say, out of sight is out of mind. Therefore being present in multiple places would keep reminding your customers about your business. Being present in many places would also give your customers a positive impression about your business and help win their trust.

It is the best investment

Sebastian Greenwood quotes Wayne Dyer, “Go for it now. The future is promised to no one”. The key is to design a marketing strategy that is future proof. Multi-channel marketing is a long term investment. The device fragmentation of the market is increasing steadily and people now use multiple devices to access the Internet. So, making your business ads visible everywhere would be the best way to make sure your marketing campaigns succeed. The strategy might appear to be an expensive deal but it is the most cost effective option as it can fetch the best returns on your investment.

Learn more about Sebastian Greenwood:

Google+ – https://plus.google.com/+SebastianGreenwoodonecoin

Twitter – https://twitter.com/sebastiantruth

Facebook – https://www.facebook.com/sebastiangreenwood.onecoin/

Outsource Certain Pockets of an Entrepreneurship and Rake in the Big Notes

If you have reached that stage in your business where you feel that generating more income is a possibility, outsourcing is the answer. Most people end up pouring over work and are hardly getting any time to enjoy socialising. Sebastian Greenwood once quoted Henry Ford who said, Coming together is a beginning; keeping together is progress; working together is success.” Here are a few areas of the business that you can outsource, with a reliable vendor.

Payroll Processing

In a small business it is relatively easy to get the facilities or human resource department to handle payroll. As the business expands with over 20 employees, it is time to look outside the box. Keeping track of attendance, leave records, joining and exit formalities, loans, increments, bonus, tax deductions, benefits, and so on, can take time. Once you outsource this, the time spent is limited and in the end relatively less expensive.

Public Relations and Events Planning

Outsource this work to an agency of repute if you event plan or organize workshops and team outings for employees. A well-known event agency will have a series of ideas taking into account the catering, association with resorts and hotels, sound and light technicians and much more. In addition to organizing events for the company, they also have professionals who handle press releases and take care of public relations.

Bookkeeping and Accounting

The general rule is to have a full-fledged accountant working at the firm with a team of experts in the company. You do not have to do away with them, but add an additional team of experts who cover the entire scope of bookkeeping, daily accounting activities, financial transactions systemically. The advantage is that you get to save time and even money, as they ensure accuracy on all levels.

Tax Experts

As the financial year ends it is mandatory to file individual and business returns. The outsourced partner will handle tax preparation and filing of taxes for both employer and employee. Let’s face it, not everyone has the wherewithal in taxation. While one may have a great business head, finances and filing tax returns are another ball game entirely. Experts take the burden away from you, as they generate returns based on key elements of taxation during the financial year.

Social Media Marketing

In this Internet age marketing across social media sites is a necessity. Given the fact that networking sites work in lead generation and ensure deliverability, it is best to outsource this range of business to a reliable agency. Marketing is not always easy on these platforms and takes considerable time, which requires dialogue, commentary, sharing, and likes, by a group of dedicated professionals. Growing a following takes time and expertise by people in the know.

In Sum

Keeping a business afloat takes dedication, strategy, thinking out of the box, precision and a host of other relevant traits. You can create an idea from scratch and build it into a great brand at any given time, as long as your heart is in the right place. Sebastian Greenwood once quoted Les Brown who said, “You are never too old to set another goal or to dream a new dream.”

Learn more about Sebastian Greenwood:

Google+ –https://plus.google.com/+SebastianGreenwoodonecoin

Twitter –https://twitter.com/sebastiantruth

Facebook –https://www.facebook.com/sebastiangreenwood.onecoin/

Sebastian Greenwood – A Path To Personal And Business Success

Tough life of entrepreneurs

Entrepreneurs lead a stressful life. Entrepreneurs take a lot of risk to start their business and take extra initiative to establish it successfully.  The life that startup owners lead is fraught with challenges and hurdles. But it also has its own fulfillment and satisfaction—the freedom of being one’s own boss. But always the idea of controlling one’s own destiny is not liberating. It can take a heavy toll on one’s work life balance and also on one’s family. Often entrepreneurs feel that they are not achieving enough although their business is doing quite well. But one should not stop. No wonder Sebastian Greenwood quoted Thomas A. Edison, “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time”.

There are many entrepreneurs who achieve a lot of professional success, but this success comes at a cost. It comes at the cost of their family, their own health and most importantly their ability and time to feel relaxed. Unfortunately many entrepreneurs are unable to enjoy the fruits of their own labor. The challenge is to achieve professional success and personal satisfaction at the same time. For this one has to bring some changes in one’s life. No wonder Sebastian Greenwood quoted Carol Burnett, “Only I can change my life. No one can do it for me”.

Path to success

To achieve wholesome success by bringing about some crucial changes, one has to follow some principles that can set your path to success:

Defining the purpose and personal goals: the first thing that you should do is set your personal goals and then let these personal goals drive your professional goals. This will give you more satisfaction when you do your work.

Focus on one’s strength: think your business to be one of your strengths to be a good entrepreneur. Don’t waste too much time in fixing your weaknesses as this will only make your business suffer.

Have some short term goals: all entrepreneurs have a big dream. But on your path to that big dream, set short term goals and achieve them. Celebrating these little milestones will act as a great motivation.

Honesty is the best policy: many successful businessmen give a very good speech to their team mates about how to strike a balance between one’s life and one’s work. But unfortunately they forget to follow what they preach. Always be honest with yourself and maintain your integrity.

Believing, learning and growing: the world is always in a flux. So if you are not constantly learning and growing, you will lag behind and never be a good entrepreneur.

Team success and its satisfaction: starting a business requires a team. So when the business runs successfully always take pride in your team as much as you take pride in yourself. This principle can be applied both at work and at home.

Learn more about Sebastian Greenwood:

Google+ – https://plus.google.com/+SebastianGreenwoodonecoin

Twitter – https://twitter.com/sebastiantruth

Facebook – https://www.facebook.com/sebastiangreenwood.onecoin/

Sebastian Greenwood : Why Does Your Startup Not Bring In Revenues

Many of the big players deal in millions of dollars as they achieve high turnovers. For a new startup that requires limited capital, it is wise to think big but being careful about conserving cash must be the focus. Let us demystify why a start-up may not rake in the big notes.

Overspending

This is one of the main culprits as to why small and medium size businesses just break even. Trying to compete with big players can wait, it is essential to work with the monies on hand to double the amounts instead of going head-to-head with unrealistic expectations. Limit the spending to items that require spending and curtail anything that can take things to the bare minimum.

Staff Strength

Brick and mortar companies have a one-on-one relationship with customers. They know each other and through this method the necessity to employ additional personnel at the nascent stage is pointless. By adding more professionals to the company, a huge chunk of monies will go towards salaries and additional prerequisites. Think big but limit the amount until the revenues peak, give it time.

Cash in on the Now Factor

Practically every business today needs to have an online presence. If you stay away from this domain, without a website or a blog that sets the tone, consumers will not have a clue. By using social networking, you get to know the pulse of the people and cash in on the need for the hour. In doing so, and if your idea is workable, you may even put the big names to shame by using simple analytical tools to spread the message. Do not be slow, because this can drive the business downhill.

Limited or no ROI

Every consumer wants a proper return on the investment made, or he/she will take his business elsewhere. If the product or service on offer takes a chunk of time or money because of misinformation, you can lose copious quantities of revenue. The business must deliver based on promotional material and advertisement campaigns. The objective is to ensure that whatever is offered has competitive pricing. For inspiration to make sure you do not lose the way, the great entrepreneur Sebastian Greenwood once said, quoting Brian Tracy, “I’ve found that luck is quite predictable. If you want more luck, take more chances. Be more active. Show up more often”.

Confused Offering

You need to have a valid idea as to what you are selling to the buyer. Is this service or product something that has been around the block and has just been rehashed to sound unique? Of course, many businesses are similar. What needs to stand out here with your brand is something that people feel that they need and cannot live without. The bottom line is to make sure what you are offering to the public, is a simple idea that may have similar overtures, but has immense brand appeal and will offer brand loyalty down the line.

Quoting Jim Rohn, Sebastian Greenwood once said, “If you don’t like how things are, change it! You’re not a tree”.

Learn more about Sebastian Greenwood:

Google+ – https://plus.google.com/+SebastianGreenwoodonecoin
Twitter – https://twitter.com/sebastiantruth
Facebook – https://www.facebook.com/sebastiangreenwood.onecoin/