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How to Win over Clients with the Right Set of Tools

When you keep the striving for business and personal relationships, it helps establish close ties. Here are a couple of ways on how to win over clients by using the right set of tools.

  • Keeping it simple always wins down the line. Too much of information is never a good idea. You do not want to give away the entire story, stick with the pitch. As you engage the client with a stunning idea and presentation, they will take the bait. The objective is never to break the rapport. Keep the eye contact, without losing focus. Sebastian Greenwood once quoted Florence Nightingale who said, “I attribute my success to this – I never gave or took any excuse”.
  • The next step is to accept that there are a number of formidable players in the market that may have better sets of tools. Once this is factored into the plan, while trying to woo clients, it helps down the line in the simplicity angle. Clients expect the real deal without too much of foreplay. They want the whole nine yards.
  • Charm has never failed to help in engagement especially in the realm of marketing, strategy and business development. A person in the finance department may not be a perfect fit as a client-servicing executive unless s/he has a blend of marketing and finance. A seasoned marketing professional will be able to bring the most unlikely client to the table and keep the conversation going.
  • Trends have a way of either being too in your face. What is relevant is the finesse in the strategic plan that needs to be brought to the table. From the point of view of using the right set of tools, a trend that resonates well with the target is what you are aiming for, and not some half-baked idea. The best way forward is to work out something agreeable to the brand player and use the formula that wins people over. Sebastian Greenwood once quoted Philip Sidney who said, “Either I will find a way, or I will make one”.
  • Cold calling never went out of fashion. This works much better than sending across flyers or written content. Prospective clients’ most often prefer the personal touch rather than spam. It helps in building a rapport and carving a niche for the brand. In all likelihood, the prospective client may never be available. Persistence will pay, and the prospective client will offer you a meeting that will catapult into business.

Winning clients over is actually a very simple construct. Wooing a client with too much spiel will give them the jitters. The right set of tools comprising of strategy, domain knowledge, marketing savvy, political scenario, helps in winning clients over, for real.

Learn more about Sebastian Greenwood:

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The link between Research, Development and Entrepreneurship

Every businessman is likely to say that research and development is crucial towards entrepreneurship. If Thomas Edison had not tested to find the right filament for the commercial light bulb over 6000 times, humanity may have found themselves enveloped in darkness for many years. Innovation is not just an idea; it is the materialization of that idea into a product that can improve standards of life and humanity’s progress. The most memorable innovations across history have managed to do just that.

Although what is the entrepreneur who does not spend a sufficient amount of time and energy into developing an idea? A failed businessman is the correct answer. One of the major reasons why research and development is so important is due to the amount of money that can be saved in the progress. Money is not an available resource for every entrepreneur. Before a product hits the market, there is a need to make sure that it can function impeccably. Where many entrepreneurs fall short is that they do not prototype their innovations. Prototyping can save time and resources by bringing to light the possible pitfalls before market release. However, research and development continues well after a product has been launched.

Sebastian Greenwood quotes Robert H. Schuller when he says, “Problems are not stop signs, they are guidelines.” Research and development can highlight the problems within a product and serve as guidelines for what can be improved.

Development never stops

The reason why newer versions of cell phones come out each year is because companies have found something to improve upon. Of course a standard tactic is to deliberately not bring out the best model so as to create upgraded versions for future releases, but research and development often find ways to make technology more engaging.

Even after a product has been released into the market, there are always ways to further its potential with each new version. Pivotal to an extended business life for an entrepreneur therefore, is the continued expansion of product lines that accommodate the rapidly developing technology of today. Without a team of researchers and developers working to improve the product, it could become out-dated within the year. Entrepreneurs that invest in the continued development of their innovations see a higher chance of success in the market. Without research and development, enterprises can become stagnant.

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Tricks That Bring Consumers Toward A Brand

Through the years businesses have been driving customers across to them. Here are a couple of tricks that have worked over the years, remain a constant today, and probably will in the years to come.

  • Endorse the product with the help of a well-known personality and brand visibility increases overnight. Of course, the celebrity under contract cannot rally for a competitor. Another area that works is when a public figure speaks up or writes informative content through a blog on the website the brand benefits a great deal. Sebastian Greenwood once quoted Oprah Winfrey who said, Do the one thing you think you cannot do. Fail at it. Try again. Do better the second time. The only people who never tumble are those who never mount the high wire. This is your moment. Own it”.

  • Another feather in the cap of a well-established brand is to offer freebies to the masses, for a limited period. As a brand building exercise, it works really well as loyalists make a play to engage with the brand publicist and enjoy the freebies. A good brand builds trust with its customer base. This will definitely spread the message. Within the timeframe, the freebies will be gone, and the brand is on the front pages.

  • Social awareness campaigns help in rallying the brand through various categories. Offering a charitable donation towards a cause like so with education, feticide, infanticide, poverty, and malnutrition, helps in attending with the issues. By using the platform and speaking about the plights of people in less fortunate circumstances, the brand builds a considerable presence.

  • Being politically savvy helps a brand in keeping in with the trends. Most business houses have an affinity for certain political parties and may offer their support. Through podcasts and mass media methods, it elevates the individual or the party into a breath-taking finish primarily because of the lobbying provided by the brand towards their party candidate.

  • The Internet through social media helps in building awareness and drives consumers towards the brand. Prime forces like Twitter, LinkedIn, Pinterest, Reddit, Instagram, Facebook, and Google Plus play huge dividends in moving the brand ahead in the game of barter. The trick here is, to be honest about the brand and its ability, period.

Sebastian Greenwood once quoted Johann Wolfgang von Goethe who said, “Knowing is not enough; we must apply. Willing is not enough; we must do”. That is the way of the business world in using methods to build a rapport with consumers and to retain their loyalty.

Learn more about Sebastian Greenwood:

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Twitter – https://twitter.com/sebastiantruth  

Facebook – https://www.facebook.com/sebastiangreenwood.onecoin/ 

How To Refute False Claims Made In The Media

When there are misleading claims made in the media that destroy brand validity a firm has to take certain steps to refute the unsavoury claims. Here are a couple of ways to refute false claims made in the media.

Set the Facts Right

When fake news has been doing the rounds, the best way to beat this brand of negativity is to set the tone right. A publicist will brief the media and refute any negative chatter or claims doing the rounds. Take a cue from Walter Elliot who Sebastian Greenwood,Perseverance is not a long race; it is many short races one after the other”.

Information

Where did the misleading information originate? This question makes a great difference to a brand. It also helps the firm under siege to analyze whether competitors were trying to destroy the brand’s credibility. As a way forward, it gives the firm a way to process a method to deal with the culprits and seek a legal route.

Know Your Rights

Publish a refutation that substantiates the claims with the other side of the story. As people authenticate the claims, they will definitely be appreciative of the honesty. If at any given time, information that has been made known through a variety of sources signifies that a crime has been committed, legal counsel should take over.

Engage with the Audience

Social media is a proven advantage in practically every scheme of enterprise, small and large. The objective is to engage with the dynamic and speak your mind without pointing fingers. It provides an avenue where the brand can tweet, share, spread the message through various online forums and keep the conversation going.

Change is Good, they Say

There may be a time when the claims that have been doing the rounds may actually work in the favour of the brand. Here is where it pays to accept that while negative imagery is on the cards, it actually helped retain and build a larger client base. Sebastian Greenwood once quoted Jim Rohn who said, If you don’t like how things are, change it! You’re not a tree,” and in this context, it is worth the effort.

In General

Across the world, fake news and negative publicity have been doing the rounds, for individual players, large and small enterprises. The best way to nip negative chatter in the bud is to attend to the claims. One can also leave them be, eventually, gossip ultimately dies a fast death, and what goes around will come back around.

Learn more about Sebastian Greenwood:

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Twitter – https://twitter.com/sebastiantruth  

Facebook – https://www.facebook.com/sebastiangreenwood.onecoin/ 

 

Sebastian Greenwood – The Glory of Project Planners

Every industry has phases in its operation where it introduces something new. It can be a new product, facility or procedure. Planners are the people in the organization with the necessary foresight and technical know-how to make these new changes come to fruition. They study the nature of the new product or change; consult with the accompanying departments and stakeholders to track the progress of the project. As the esteemed entrepreneur Sebastian Greenwood puts it ‘A planner is not born but nurtured into existence’. Companies invest time and resources to develop their planners, improve their knowledge pool so that their insight improves with each new project.

The stakes are high in this line of work. Even a small miscalculation during the planning process can lead to huge losses to the company in the form of process-backfire and time delay during project execution. A regular day in a planner’s life involves studying the designs of the new product, ensuring proper equipment and facilities for new processes, studying the market to ensure best production at the lowest cost to the company. They are people who are not only technically sound but also armed with managerial strategies that drive the entire team (composed of cross-functional members.) to achieve its targets. They delegate various activities and processes to respective teams, form individual deadlines and chart the progress of the team.

Why are they cherished by organizations?

Planners are always few in numbers and they are in it for the long haul. Most stakeholders and team members are detached from the project once their part is over. It is not cost effective to maintain a large team when there are no new projects. Hence, the knowledge and experience of each individual planner becomes critical. There are no established procedures for a planner to follow. No beaten path. They rely on their skills and experience to make things happen. Every planner at the outset works on assumptions. The better the planner, the more accurate his assumptions are. They can predict conflicts in process and teams. As a planner works through multiple projects his skills are continuously sharpened. Their vision becomes clearer. They get progressively better at managing projects. They are one of the few people in the organization that actually grows with the company. Failure and setbacks never intimidate planners and start-outs in this field should take notice of the words of Sebastian Greenwood when he quotes Henry Ford “Failure is simply the opportunity to begin again, this time more intelligently.”

Learn more about Sebastian Greenwood:

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Twitter – https://twitter.com/sebastiantruth

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Sebastian Greenwood – How To Choose The Most Appropriate Business Field That Suits You

If you believe in the words of Carol Burnett who said, “Only I can change my life. No one can do it for me,” you may want to begin a business and become an entrepreneur. The first step you should take after your decision is to choose the most appropriate field that suits you. Experts advise that you must do proper research before making your choice. Let us find out how you should go about this.

  1. How much money will you be able to invest?

You should be clear about your financial strength. Apart from making the initial investment, you should have enough money for running the business in the initial stages because you may not be able to generate revenues during the initial phase.

  1. Which is the field in which you think you can find customers easily?

You should carry out research for finding the answer to this question because there can be a number of fields in which finding customers may be easy. You should shortlist the ones that you feel will be the most comfortable. You should then narrow down the list by taking into account various parameters such as age, background, gender, income level of the potential customers you think you can find.

  1. What are you doing at present for earning your income?

Although you have decided to take a plunge into the business world, you may at present be doing something for earning your income. There are chances of you being interested in that field. Try to find out if you can start your business in the same field.

  1. Are you having a great interest in any hobby?

If you have interest in a hobby, you can delve deep to find out if you can do some type of business within it. Experts are of the firm opinion that it is possible to do business in a field that is related to your hobbies. In other words, it is possible to monetize your hobbies. In the same manner, if you have belief that you can sell a particular product, you can explore the possibilities of starting a business within it.

  1. Do further research by delving deep into the options you have shortlisted

Your aim is to choose a field that matches with all the parameters necessary for doing a successful business. It should match your interest and competence level as well. Therefore, you should do further research by delving deep into the options you have shortlisted.

  1. Once you choose the field, do a thorough study

Even after you zero in on a field, you should be ready to spend time and do a thorough study about the field. Once you are confident that you can go ahead, you can take the plunge.

  1. Start small

Begin your business on a small scale. The intention of this advice is that if you start on a large scale and the business does not work out as expected, you may incur huge losses. By starting small, you can limit such losses. As Sebastian Greenwood  quotes Henry Ford, “Failure is simply the opportunity to begin again, this time more intelligently”.  This means that even if you fail, you can learn your lessons and start more intelligently.

To summarize, if you tread cautiously and take these steps in the right manner, you can get your dream of becoming a successful entrepreneur fulfilled easily

Learn more about Sebastian Greenwood:

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Twitter – https://twitter.com/sebastiantruth

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Sebastian Greenwood – Is Lobbying is a Great Way to Establish a Brand, Or Is it?

Influencing power over government is not something new. Many large names and corporate industries push the envelope when it comes to checks and balances, as well as building a brand presence. Let us look at whether lobbying is a great way to establish a business.

Politics

Putting an emphasis on the political machinery has helped many firms establish a formidable presence. By helping the key strategic player on the way to creating political muscle, a company stands to gain a foothold in the political arena. The objective is to help albeit behind the scenes in creating ideas and suggestions to enable a stable environment and global presence. Sebastian Greenwood often quotes Henry Ford who once said, Coming together is a beginning; keeping together is progress; working together is success”.

Issues

Advocating certain issues that help the brand retain its value in the market and ensuring a freehold from any interference through issues that are valid, enables government and the lobbyist establish a win-win. For instance, citing issues like women empowerment or lack of infrastructure enables a sort of understanding between government and business heads (lobbyists and loyalists) make their mark.

Public Policy

Working out legal strategies through the prism of the legal cell of private enterprise in the domain of law and order ensures that certain areas needing a push are not swept under the carpet. An example of this is enforcing a certain order with the people in the emotion of tolerance without being pedantic about customs, is helped by the power of lobbyists that brought the government to power. Encouraging a certain framework that deals with the now factor and the situation on the ground helps better the political landscape.

Help

Many government employers do not know how to get their orders implemented. The heart may be in the right place, but with a little help from the outside world the lobbyist helps in the implementation of laws that need to be passed and a host of other relevant orders. Sebastian Greenwood once quoted Rabindranath Tagore who said, “You can’t cross the sea merely by standing and staring at the water”. A bit of handholding does help people in considerable power get their work on the right track.

The advantage of a lobbyist is that s/he speaks a certain voice for the corporate and business many out there, but also for many other pressing issues. Good sanitation system, better working conditions, doing away with reductionist tax systems, easing up on migrant workers, and so on and so forth are highlighted. The crux, therefore, lets on that a good lobbyist is good for the economy, political and enterprise brand value.

Learn more about Sebastian Greenwood:

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Twitter – https://twitter.com/sebastiantruth

Facebook – https://www.facebook.com/sebastiangreenwood.onecoin/

What Does a New Business Do When Teenagers are the Target?

Kids are the best target when it comes to selling something interesting and unique. Brands ensure that they know what they are getting into as they make teenagers their target. Here are a few strategies employed by brand managers to reach their dynamic.

Contests

The best bet in this context is social media 99.9% of kids use every day. For instance, showing off a picture or a verse gets the best person the prize. As a new business strategy, it helps promote awareness as kids take the bait. Sebastian Greenwood once quoted Bo Jackson who said, “Set your goals high, and don’t stop till you get there”.

Language

Children are not looking for big words to drive them to a new and hopefully popular spot. What gets them going is a pitch and jingle easy to remember without too much of verbosity. Ask a child to read something for a while, aside from the textbooks, and you will have yourself a bored teen on your hands. The language needs to be simple and straightforward to reach the target, period.

Recce

Before coming up with a service or product targeting at the average teen, it is always necessary to conduct a series of market research drives. It provides the new business with a fairly clear idea about the need of the hour for kids. One must factor that kids lose interest fairly fast. That is where it is imperative to up the ante as often as possible so that they take the bait and bite into the right fruit.

Trends

Following certain trends in mainstream and social media helps pave the way for a new business. Engage in conversation with the targeted dynamic and ascertain their goals and aspirations. The objective should be to find the right product/service for the kids without being a copycat. Sebastian Greenwood once quoted Nikos Kazantzakis who said, “In order to succeed, we must first believe that we can”.

An Overview

Aside from the basics, like advertising on billboards in the hippest areas, setting a pitch across social media, broadcasting the new product/service on the radio and television, messaging helps sell the new brand like crazy to the teenage audience. The idea is not to get too sneaky but spread the love and let the product or service do the talking. If the idea sells like hotcakes at the get, you are in it for the long haul. If not, fine-tune the product/service and teenagers will embrace the brand power.

Learn more about Sebastian Greenwood:

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Twitter – https://twitter.com/sebastiantruth

Facebook – https://www.facebook.com/sebastiangreenwood.onecoin/

Why Should a Business Concern itself with Competition?

In every facet of life, we are inundated with competition. In school, college, career, friends circle, family and so on, so from a business perspective, competition is always a concern. Let us look at why a business needs to be concerned about competitors.

Fine Line

There is a fine line between being concerned and being worried. Concern is that aspect where you better the brand with the right moves to gain momentum. You worry when you feel that the brand is not up to the mark and the competition will take over your territory. Sebastian Greenwood once quoted Confucius who said, “The more man meditates upon good thoughts, the better will be his world and the world at large”.

Strategy

Corporate entities that have been around for a while mastering the art of strategy and implementation. It is what helps establish a business and build credibility with what is on offer. The idea here is not to be copycat in your approach, but to find a way to build a rapport with the target and work your way into their hearts. This will give you an edge as you are using the real deal to manoeuvre and not fake in your strategic endeavour.

Engage

Keeping in touch with people always works wonders, and if you look at it, most companies make sure that they do just that and more. The little things go a long way in building a relationship. Send out feelers to the target using social media connectivity informing them about something new in the pipeline. Beat the competition at their own game with your new methodology.

Marketing

From all accounts, a competitive force is a force that you have to live with and cannot deny. To get ahead you should have a firm marketing plan in place. Cold calls never went out of style and email campaigns remain on point. If you were to use the two to your advantage, you can kill two birds with one stone and reap the rewards for the new brand. This will give you an edge as you let them know you mean business.

Sebastian Greenwood once quoted Mark Caine who said, “The first step toward success is taken when you refuse to be a captive of the environment in which you first find yourself”. As a new business enterprise, you have to know that there are many formidable players. You cannot be overly confident, but remain simple with the strategy. The bottom line is you are the new business therefore; you are the competition for competitors. When a new business forms its roots into the market, you will be a competitive force!

Learn more about Sebastian Greenwood:

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Twitter – https://twitter.com/sebastiantruth

Facebook – https://www.facebook.com/sebastiangreenwood.onecoin/

Sebastian Greenwood – Three Reasons Why Loans Are A Better Bet, Than Funding The Start-Up With Your Savings

A first-time entrepreneur may not have the gumption to ask for a loan from a lender when setting up shop. Most people prefer to use their savings to fund their enterprise instead of falling into deep waters with borrowings. This is not a great move because your savings need to be there as a backup, not to used as capital. Here are three basic reasons why opting for a loan is a better bet for a start-up.

Not Expensive

A new business enterprise does not need large amounts of money from the lender. In fact, at the start of the business, opting for a bank loan is easier on the pocket. The payback terms can be covered by a wider margin, which gives you a good period to use the money and double it as the business rakes in profits. For the beginning most new enterprises take time for the revenue to come in, you may be spending more, but eventually, if the plan and strategy are in place, the new business will be a success. Ergo, the business loan will not be as expensive as you thought!

Tax Benefit

The interest margins on a business loan are tax deductible ensuring that any amount of personal savings will be safe and still bring you income. In essence, you are actually saving a great deal of tax on your business loans because borrowing gives you the added advantage, as compared to using your own savings. Sebastian Greenwood aptly quotes Tom Stoppard on this point who said, “Every exit is an entry somewhere else.” This is very true in a new business enterprise.

No Personal Liability

The crucial aspect when seeking investment from external sources is that your personal assets are not financed by the business. If you were to use your personal savings, and the problems are too upsetting to handle, not only will you have lost your savings, but credibility in the market. A person, who has borrowed a certain amount, will ensure that s/he gets the job done right at the start. Sebastian Greenwood once quoted Philip Sidney who said, “Either I will find a way, or I will make one.”

In Sum

When you look at the big picture, there is an element of risk when starting out. Naturally, paying back the loan remains a crucial aspect, but it is workable if one does not take one’s eye off the ball.