businessman

Tricks That Bring Consumers Toward A Brand

Through the years businesses have been driving customers across to them. Here are a couple of tricks that have worked over the years, remain a constant today, and probably will in the years to come.

  • Endorse the product with the help of a well-known personality and brand visibility increases overnight. Of course, the celebrity under contract cannot rally for a competitor. Another area that works is when a public figure speaks up or writes informative content through a blog on the website the brand benefits a great deal. Sebastian Greenwood once quoted Oprah Winfrey who said, Do the one thing you think you cannot do. Fail at it. Try again. Do better the second time. The only people who never tumble are those who never mount the high wire. This is your moment. Own it”.

  • Another feather in the cap of a well-established brand is to offer freebies to the masses, for a limited period. As a brand building exercise, it works really well as loyalists make a play to engage with the brand publicist and enjoy the freebies. A good brand builds trust with its customer base. This will definitely spread the message. Within the timeframe, the freebies will be gone, and the brand is on the front pages.

  • Social awareness campaigns help in rallying the brand through various categories. Offering a charitable donation towards a cause like so with education, feticide, infanticide, poverty, and malnutrition, helps in attending with the issues. By using the platform and speaking about the plights of people in less fortunate circumstances, the brand builds a considerable presence.

  • Being politically savvy helps a brand in keeping in with the trends. Most business houses have an affinity for certain political parties and may offer their support. Through podcasts and mass media methods, it elevates the individual or the party into a breath-taking finish primarily because of the lobbying provided by the brand towards their party candidate.

  • The Internet through social media helps in building awareness and drives consumers towards the brand. Prime forces like Twitter, LinkedIn, Pinterest, Reddit, Instagram, Facebook, and Google Plus play huge dividends in moving the brand ahead in the game of barter. The trick here is, to be honest about the brand and its ability, period.

Sebastian Greenwood once quoted Johann Wolfgang von Goethe who said, “Knowing is not enough; we must apply. Willing is not enough; we must do”. That is the way of the business world in using methods to build a rapport with consumers and to retain their loyalty.

Learn more about Sebastian Greenwood:

Google+ – https://plus.google.com/+SebastianGreenwoodonecoin

Twitter – https://twitter.com/sebastiantruth  

Facebook – https://www.facebook.com/sebastiangreenwood.onecoin/ 

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How To Refute False Claims Made In The Media

When there are misleading claims made in the media that destroy brand validity a firm has to take certain steps to refute the unsavoury claims. Here are a couple of ways to refute false claims made in the media.

Set the Facts Right

When fake news has been doing the rounds, the best way to beat this brand of negativity is to set the tone right. A publicist will brief the media and refute any negative chatter or claims doing the rounds. Take a cue from Walter Elliot who Sebastian Greenwood,Perseverance is not a long race; it is many short races one after the other”.

Information

Where did the misleading information originate? This question makes a great difference to a brand. It also helps the firm under siege to analyze whether competitors were trying to destroy the brand’s credibility. As a way forward, it gives the firm a way to process a method to deal with the culprits and seek a legal route.

Know Your Rights

Publish a refutation that substantiates the claims with the other side of the story. As people authenticate the claims, they will definitely be appreciative of the honesty. If at any given time, information that has been made known through a variety of sources signifies that a crime has been committed, legal counsel should take over.

Engage with the Audience

Social media is a proven advantage in practically every scheme of enterprise, small and large. The objective is to engage with the dynamic and speak your mind without pointing fingers. It provides an avenue where the brand can tweet, share, spread the message through various online forums and keep the conversation going.

Change is Good, they Say

There may be a time when the claims that have been doing the rounds may actually work in the favour of the brand. Here is where it pays to accept that while negative imagery is on the cards, it actually helped retain and build a larger client base. Sebastian Greenwood once quoted Jim Rohn who said, If you don’t like how things are, change it! You’re not a tree,” and in this context, it is worth the effort.

In General

Across the world, fake news and negative publicity have been doing the rounds, for individual players, large and small enterprises. The best way to nip negative chatter in the bud is to attend to the claims. One can also leave them be, eventually, gossip ultimately dies a fast death, and what goes around will come back around.

Learn more about Sebastian Greenwood:

Google+ – https://plus.google.com/+SebastianGreenwoodonecoin  

Twitter – https://twitter.com/sebastiantruth  

Facebook – https://www.facebook.com/sebastiangreenwood.onecoin/ 

 

Sebastian Greenwood – The Glory of Project Planners

Every industry has phases in its operation where it introduces something new. It can be a new product, facility or procedure. Planners are the people in the organization with the necessary foresight and technical know-how to make these new changes come to fruition. They study the nature of the new product or change; consult with the accompanying departments and stakeholders to track the progress of the project. As the esteemed entrepreneur Sebastian Greenwood puts it ‘A planner is not born but nurtured into existence’. Companies invest time and resources to develop their planners, improve their knowledge pool so that their insight improves with each new project.

The stakes are high in this line of work. Even a small miscalculation during the planning process can lead to huge losses to the company in the form of process-backfire and time delay during project execution. A regular day in a planner’s life involves studying the designs of the new product, ensuring proper equipment and facilities for new processes, studying the market to ensure best production at the lowest cost to the company. They are people who are not only technically sound but also armed with managerial strategies that drive the entire team (composed of cross-functional members.) to achieve its targets. They delegate various activities and processes to respective teams, form individual deadlines and chart the progress of the team.

Why are they cherished by organizations?

Planners are always few in numbers and they are in it for the long haul. Most stakeholders and team members are detached from the project once their part is over. It is not cost effective to maintain a large team when there are no new projects. Hence, the knowledge and experience of each individual planner becomes critical. There are no established procedures for a planner to follow. No beaten path. They rely on their skills and experience to make things happen. Every planner at the outset works on assumptions. The better the planner, the more accurate his assumptions are. They can predict conflicts in process and teams. As a planner works through multiple projects his skills are continuously sharpened. Their vision becomes clearer. They get progressively better at managing projects. They are one of the few people in the organization that actually grows with the company. Failure and setbacks never intimidate planners and start-outs in this field should take notice of the words of Sebastian Greenwood when he quotes Henry Ford “Failure is simply the opportunity to begin again, this time more intelligently.”

Learn more about Sebastian Greenwood:

Google+ – https://plus.google.com/+SebastianGreenwoodonecoin

Twitter – https://twitter.com/sebastiantruth

Facebook – https://www.facebook.com/sebastiangreenwood.onecoin/

Sebastian Greenwood – Is Lobbying is a Great Way to Establish a Brand, Or Is it?

Influencing power over government is not something new. Many large names and corporate industries push the envelope when it comes to checks and balances, as well as building a brand presence. Let us look at whether lobbying is a great way to establish a business.

Politics

Putting an emphasis on the political machinery has helped many firms establish a formidable presence. By helping the key strategic player on the way to creating political muscle, a company stands to gain a foothold in the political arena. The objective is to help albeit behind the scenes in creating ideas and suggestions to enable a stable environment and global presence. Sebastian Greenwood often quotes Henry Ford who once said, Coming together is a beginning; keeping together is progress; working together is success”.

Issues

Advocating certain issues that help the brand retain its value in the market and ensuring a freehold from any interference through issues that are valid, enables government and the lobbyist establish a win-win. For instance, citing issues like women empowerment or lack of infrastructure enables a sort of understanding between government and business heads (lobbyists and loyalists) make their mark.

Public Policy

Working out legal strategies through the prism of the legal cell of private enterprise in the domain of law and order ensures that certain areas needing a push are not swept under the carpet. An example of this is enforcing a certain order with the people in the emotion of tolerance without being pedantic about customs, is helped by the power of lobbyists that brought the government to power. Encouraging a certain framework that deals with the now factor and the situation on the ground helps better the political landscape.

Help

Many government employers do not know how to get their orders implemented. The heart may be in the right place, but with a little help from the outside world the lobbyist helps in the implementation of laws that need to be passed and a host of other relevant orders. Sebastian Greenwood once quoted Rabindranath Tagore who said, “You can’t cross the sea merely by standing and staring at the water”. A bit of handholding does help people in considerable power get their work on the right track.

The advantage of a lobbyist is that s/he speaks a certain voice for the corporate and business many out there, but also for many other pressing issues. Good sanitation system, better working conditions, doing away with reductionist tax systems, easing up on migrant workers, and so on and so forth are highlighted. The crux, therefore, lets on that a good lobbyist is good for the economy, political and enterprise brand value.

Learn more about Sebastian Greenwood:

Google+ – https://plus.google.com/+SebastianGreenwoodonecoin

Twitter – https://twitter.com/sebastiantruth

Facebook – https://www.facebook.com/sebastiangreenwood.onecoin/

What Does a New Business Do When Teenagers are the Target?

Kids are the best target when it comes to selling something interesting and unique. Brands ensure that they know what they are getting into as they make teenagers their target. Here are a few strategies employed by brand managers to reach their dynamic.

Contests

The best bet in this context is social media 99.9% of kids use every day. For instance, showing off a picture or a verse gets the best person the prize. As a new business strategy, it helps promote awareness as kids take the bait. Sebastian Greenwood once quoted Bo Jackson who said, “Set your goals high, and don’t stop till you get there”.

Language

Children are not looking for big words to drive them to a new and hopefully popular spot. What gets them going is a pitch and jingle easy to remember without too much of verbosity. Ask a child to read something for a while, aside from the textbooks, and you will have yourself a bored teen on your hands. The language needs to be simple and straightforward to reach the target, period.

Recce

Before coming up with a service or product targeting at the average teen, it is always necessary to conduct a series of market research drives. It provides the new business with a fairly clear idea about the need of the hour for kids. One must factor that kids lose interest fairly fast. That is where it is imperative to up the ante as often as possible so that they take the bait and bite into the right fruit.

Trends

Following certain trends in mainstream and social media helps pave the way for a new business. Engage in conversation with the targeted dynamic and ascertain their goals and aspirations. The objective should be to find the right product/service for the kids without being a copycat. Sebastian Greenwood once quoted Nikos Kazantzakis who said, “In order to succeed, we must first believe that we can”.

An Overview

Aside from the basics, like advertising on billboards in the hippest areas, setting a pitch across social media, broadcasting the new product/service on the radio and television, messaging helps sell the new brand like crazy to the teenage audience. The idea is not to get too sneaky but spread the love and let the product or service do the talking. If the idea sells like hotcakes at the get, you are in it for the long haul. If not, fine-tune the product/service and teenagers will embrace the brand power.

Learn more about Sebastian Greenwood:

Google+ – https://plus.google.com/+SebastianGreenwoodonecoin

Twitter – https://twitter.com/sebastiantruth

Facebook – https://www.facebook.com/sebastiangreenwood.onecoin/

Why Should a Business Concern itself with Competition?

In every facet of life, we are inundated with competition. In school, college, career, friends circle, family and so on, so from a business perspective, competition is always a concern. Let us look at why a business needs to be concerned about competitors.

Fine Line

There is a fine line between being concerned and being worried. Concern is that aspect where you better the brand with the right moves to gain momentum. You worry when you feel that the brand is not up to the mark and the competition will take over your territory. Sebastian Greenwood once quoted Confucius who said, “The more man meditates upon good thoughts, the better will be his world and the world at large”.

Strategy

Corporate entities that have been around for a while mastering the art of strategy and implementation. It is what helps establish a business and build credibility with what is on offer. The idea here is not to be copycat in your approach, but to find a way to build a rapport with the target and work your way into their hearts. This will give you an edge as you are using the real deal to manoeuvre and not fake in your strategic endeavour.

Engage

Keeping in touch with people always works wonders, and if you look at it, most companies make sure that they do just that and more. The little things go a long way in building a relationship. Send out feelers to the target using social media connectivity informing them about something new in the pipeline. Beat the competition at their own game with your new methodology.

Marketing

From all accounts, a competitive force is a force that you have to live with and cannot deny. To get ahead you should have a firm marketing plan in place. Cold calls never went out of style and email campaigns remain on point. If you were to use the two to your advantage, you can kill two birds with one stone and reap the rewards for the new brand. This will give you an edge as you let them know you mean business.

Sebastian Greenwood once quoted Mark Caine who said, “The first step toward success is taken when you refuse to be a captive of the environment in which you first find yourself”. As a new business enterprise, you have to know that there are many formidable players. You cannot be overly confident, but remain simple with the strategy. The bottom line is you are the new business therefore; you are the competition for competitors. When a new business forms its roots into the market, you will be a competitive force!

Learn more about Sebastian Greenwood:

Google+ – https://plus.google.com/+SebastianGreenwoodonecoin

Twitter – https://twitter.com/sebastiantruth

Facebook – https://www.facebook.com/sebastiangreenwood.onecoin/

Sebastian Greenwood – Becoming a People Person: The Secret to Effective Leadership

Regardless of how intelligent and smart you are, you cannot really succeed as a leader unless you begin to relate to the people around you. Ask the highly successful entrepreneur, Sebastian Greenwood, and he would tell you that one of the most important qualities of a good leader is being a people person who is both affable and approachable for those around him/her. Here are a few tips that will help you keep your negative emotions under constraint and become someone everybody loves to interact with.

Be a good listener

This world is an abrasive conundrum where everybody is striving to scream louder than the other. And the one thing most people cherish is being listened to. If you can provide someone the luxury of speaking their mind without being judged or cut off in mid sentence, you are essentially a people person who acknowledges and respects the opinions of others. Humans love to talk about themselves and someone who is ready to actually listen to what others have to say instantly becomes more relatable.

Practice circumspection

A manager that cringes or grimaces every time his/her teammates do something he/she disapproves of does not have much of a chance of climbing the ladder of hierarchy in his/her organization. You need to be more in control of your emotions and learn to exercise prudence when dealing with the people around you. Instead of making snap judgments or reacting with knee jerk comments, you need to learn to tackle situations in a cool headed manner and accept constructive criticism as an opportunity to enhance your skills and personality.

Refrain from robotic responses

Instead of incorporating coached responses in your everyday conversations, try to add a more personal touch to your interactions. For instance, ‘Good, how are you?’ might be the obvious answer to ‘How are you?’. However, it does not really sound like a real answer and may even come across as robotic. You can switch the age old mechanical response to such greetings by saying ‘ I have had better days’ and see how easily the follow-up conversation will flow without you having to make zero effort.

Make someone smile

This does not imply that you need to keep cracking jokes all day. A simple act of kindness or a smart positive remark is enough to bring a smile to someone’s face. You need to be more easygoing and fun to be with. A manager who treats his/her subordinates as actual human beings with emotions definitely has a chance at becoming a successful boss. After all, making someone smile in today’s highly stressful world is a priceless act of humanity that hardly goes unnoticed.

Make others feel important

Quoting Woodrow Wilson, Sebastian Greenwood once said,

You are not here merely to make a living. You are here in order to enable the world to live more amply, with greater vision, with a finer spirit of hope and achievement. You are here to enrich the world, and you impoverish yourself if you forget the errand.

With the modern lifestyle being full of insecurities that breed nothing but negativity, people are desperate for acknowledgment and validation. You must learn to make others feel important and valuable. Understand that each one of us is created differently, and it is this individuality that makes us unique. Appreciate the efforts of your subordinates and make sure to give a pat on the back for every deadline that is successfully taken care of. After all, it is not about you all the time, is it?

Sebastian Greenwood – Simple Aspects To Consider Before Starting Out A New Business

As you start a venture and break into the role of an entrepreneur, the going can get tough. Stick to the plan of grit and determination and you will succeed. Sebastian Greenwood once quoted Normal Vincent Peele who said, “Believe in yourself! Have faith in your abilities! Without a humble but reasonable confidence in your own powers, you cannot be successful or happy”. Here are simple pointers to consider before branching out on your own.

Keep your Eyes on the Prize

This is the foremost criteria to keep in mind, especially if you have an innovative idea that is relatively new and can take a while for people to digest.  Exercise caution before you dig your heels in and get going. Weigh in your finances. Have a backup plan in case of things going south. If the business plan has credibility, the entrepreneurship will be a success.

Technical Awareness

The next objective is to ensure that you have an intelligent website format that is not all over the place. Therefore, some tech-savvy is of importance. Dealing with a web developer for your site requires careful negotiation. If you do not have the wherewithal, you can end up paying too much for shoddy work. If you do not have tech-savvy, seek expert help from a reliable source, and then get the website up and running.

The Right Team

A considerable number of people who join a startup expect a large salary packet, a huge joining bonus or a percentage of the profits. Distance yourself from greedy candidates especially when you are starting out. It is imperative to source smart professionals who are keen to succeed and build the brand value of the team. Keep unrealistic demands out of the purview as you build a formidable team.

Fundraisers and Limited Inputs

The objective of starting out an enterprise is to ensure that you control the venture. When fundraisers are brought into the fold, they may breathe down heavily with sets of ideas and plans. Chalk out the strategy and work out the statistics at the very beginning before you ask for an expert opinion or a joint venture partnership.

Research is Essential

Before embarking on the journey to starting out on your own, it is of immense importance to conduct market research. By doing so, you are being smart and limiting any financial losses or setbacks. If they do arise, you will be prepared with a plan B to take you to the next level.  Sometimes it is wise to cut out the middlemen so that you are not too dependent on them. Establish a code of conduct so that there is no miscommunication during the alliance.

Finally, Do the Math

The final step, which should be the first step when starting out, is whether you have extensive knowledge of the idea. If you have all the information and the skills, marketability, financial acumen, personality development, you are good to go. Sebastian Greenwood once quoted Helen Keller who said, “Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence.” If you have the right spirit and confidence, you will go places.

Learn more about Sebastian Greenwood:

Google+ – https://plus.google.com/+SebastianGreenwoodonecoin

Twitter – https://twitter.com/sebastiantruth

Facebook – https://www.facebook.com/sebastiangreenwood.onecoin/

Sebastian Greenwood – A Mentor to Guide You toward Success and a Better Career

It is surprising that so many people choose their career paths without ever really having a mentor. For many a mentor is an old-fashioned concept, and simply a void that can be filled by friends and informal work relationships. However, ask anyone who has achieved success in his career, and he will tell you that at some point during his journey, he received the wisdom and help of a mentor. Indeed, a mentor should be seen as an advisor, not somebody you would necessarily go for casual drinks with, but someone you respect and like as a person. Having someone to look up to can help one overcome some of life’s most difficult challenges. In the competitive market of network marketing, this concept is especially relevant, and why so many of the top network marketing leaders advise people in their communities to take mentors.

No Time to Waste

Sebastian Greenwood is a leader who has always lived by this philosophy, and he often quips “Respect you mentors!” Throughout Greenwood’s higher education and career, he was lucky enough to learn the ropes from some great mentors. Many people procrastinate over deciding whether or not to take on a mentor, but as Sebastian Greenwood recognizes, it is speed and timing that make them so valuable in the first place.

On top of this, mentors have played a huge role in putting Greenwood on the right path. During his career Greenwood has experienced many highs and lows, and at times found himself not knowing which direction to take. With the advice of his numerous mentors, however, he was able to find the right path- and it worked. Greenwood is currently one of the most important figures at the world’s second-largest cryptocurrency company, OneCoin, and is spearheading their global expansion. Greenwood has given back to the community that taught him so well by becoming a mentor, and there is nothing he likes more than helping people become the successes they deserve to be. Find out more about him here at Images for Sebastian Greenwood on Deviantart.