In every facet of life, we are inundated with competition. In school, college, career, friends circle, family and so on, so from a business perspective, competition is always a concern. Let us look at why a business needs to be concerned about competitors.
There is a fine line between being concerned and being worried. Concern is that aspect where you better the brand with the right moves to gain momentum. You worry when you feel that the brand is not up to the mark and the competition will take over your territory. Sebastian Greenwood once quoted Confucius who said, “The more man meditates upon good thoughts, the better will be his world and the world at large”.
Corporate entities that have been around for a while mastering the art of strategy and implementation. It is what helps establish a business and build credibility with what is on offer. The idea here is not to be copycat in your approach, but to find a way to build a rapport with the target and work your way into their hearts. This will give you an edge as you are using the real deal to manoeuvre and not fake in your strategic endeavour.
Keeping in touch with people always works wonders, and if you look at it, most companies make sure that they do just that and more. The little things go a long way in building a relationship. Send out feelers to the target using social media connectivity informing them about something new in the pipeline. Beat the competition at their own game with your new methodology.
From all accounts, a competitive force is a force that you have to live with and cannot deny. To get ahead you should have a firm marketing plan in place. Cold calls never went out of style and email campaigns remain on point. If you were to use the two to your advantage, you can kill two birds with one stone and reap the rewards for the new brand. This will give you an edge as you let them know you mean business.
Sebastian Greenwood once quoted Mark Caine who said, “The first step toward success is taken when you refuse to be a captive of the environment in which you first find yourself”. As a new business enterprise, you have to know that there are many formidable players. You cannot be overly confident, but remain simple with the strategy. The bottom line is you are the new business therefore; you are the competition for competitors. When a new business forms its roots into the market, you will be a competitive force!
Learn more about Sebastian Greenwood:
Twitter – https://twitter.com/sebastiantruth