Month: January 2018

Sebastian Greenwood – Is Lobbying is a Great Way to Establish a Brand, Or Is it?

Influencing power over government is not something new. Many large names and corporate industries push the envelope when it comes to checks and balances, as well as building a brand presence. Let us look at whether lobbying is a great way to establish a business.


Putting an emphasis on the political machinery has helped many firms establish a formidable presence. By helping the key strategic player on the way to creating political muscle, a company stands to gain a foothold in the political arena. The objective is to help albeit behind the scenes in creating ideas and suggestions to enable a stable environment and global presence. Sebastian Greenwood often quotes Henry Ford who once said, Coming together is a beginning; keeping together is progress; working together is success”.


Advocating certain issues that help the brand retain its value in the market and ensuring a freehold from any interference through issues that are valid, enables government and the lobbyist establish a win-win. For instance, citing issues like women empowerment or lack of infrastructure enables a sort of understanding between government and business heads (lobbyists and loyalists) make their mark.

Public Policy

Working out legal strategies through the prism of the legal cell of private enterprise in the domain of law and order ensures that certain areas needing a push are not swept under the carpet. An example of this is enforcing a certain order with the people in the emotion of tolerance without being pedantic about customs, is helped by the power of lobbyists that brought the government to power. Encouraging a certain framework that deals with the now factor and the situation on the ground helps better the political landscape.


Many government employers do not know how to get their orders implemented. The heart may be in the right place, but with a little help from the outside world the lobbyist helps in the implementation of laws that need to be passed and a host of other relevant orders. Sebastian Greenwood once quoted Rabindranath Tagore who said, “You can’t cross the sea merely by standing and staring at the water”. A bit of handholding does help people in considerable power get their work on the right track.

The advantage of a lobbyist is that s/he speaks a certain voice for the corporate and business many out there, but also for many other pressing issues. Good sanitation system, better working conditions, doing away with reductionist tax systems, easing up on migrant workers, and so on and so forth are highlighted. The crux, therefore, lets on that a good lobbyist is good for the economy, political and enterprise brand value.

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What Does a New Business Do When Teenagers are the Target?

Kids are the best target when it comes to selling something interesting and unique. Brands ensure that they know what they are getting into as they make teenagers their target. Here are a few strategies employed by brand managers to reach their dynamic.


The best bet in this context is social media 99.9% of kids use every day. For instance, showing off a picture or a verse gets the best person the prize. As a new business strategy, it helps promote awareness as kids take the bait. Sebastian Greenwood once quoted Bo Jackson who said, “Set your goals high, and don’t stop till you get there”.


Children are not looking for big words to drive them to a new and hopefully popular spot. What gets them going is a pitch and jingle easy to remember without too much of verbosity. Ask a child to read something for a while, aside from the textbooks, and you will have yourself a bored teen on your hands. The language needs to be simple and straightforward to reach the target, period.


Before coming up with a service or product targeting at the average teen, it is always necessary to conduct a series of market research drives. It provides the new business with a fairly clear idea about the need of the hour for kids. One must factor that kids lose interest fairly fast. That is where it is imperative to up the ante as often as possible so that they take the bait and bite into the right fruit.


Following certain trends in mainstream and social media helps pave the way for a new business. Engage in conversation with the targeted dynamic and ascertain their goals and aspirations. The objective should be to find the right product/service for the kids without being a copycat. Sebastian Greenwood once quoted Nikos Kazantzakis who said, “In order to succeed, we must first believe that we can”.

An Overview

Aside from the basics, like advertising on billboards in the hippest areas, setting a pitch across social media, broadcasting the new product/service on the radio and television, messaging helps sell the new brand like crazy to the teenage audience. The idea is not to get too sneaky but spread the love and let the product or service do the talking. If the idea sells like hotcakes at the get, you are in it for the long haul. If not, fine-tune the product/service and teenagers will embrace the brand power.

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Sebastian Greenwood, Does Advertising On The Internet Rake In Big Money?

Corporate messaging and awareness has evolved over the years. In recent years, most companies are now choosing to do their advertising online. Below are some of the advantages of online advertising:

Mass Reach

Practically everyone gets their daily fix of news online now. Gone are the days of waiting for newspapers and the evening news on TV to find out what’s going on in the world. Newspaper and television advertising used to be where the big money was at, like most things, however, that has now moved online. One of the major advantages of using the internet as a medium for advertising is the mass reach. Your advertisement can be made to be seen by thousands or even millions of people around the world.


Reaching your online base at the opportune moment does the trick. Tweeting about a new business launch can prove beneficial if the tweet is generated at the right time. If you send the message (advertisement) while your followers are asleep, it will get lost in traffic. Sebastian Greenwood once quoted Dan Millman who said, “I learned that we can do anything, but we can’t do everything… at least not at the same time. So think of your priorities, not in terms of what activities you do, but when you do them. Timing is everything”.

Pay Per Click

The pay per click phenomenon has been around for a while and it helps yield a rich harvest. The advertisement content must first be eye-catching to generate interest. The website must then be informative and easy to navigate so that customers are able to find out about your product or service. If you have an eye-catching ad but a poorly designed website then you’d be wasting money paying for people to click on your site and then leave.

Sharing of Information

Thanks to the internet and smart technology information sharing is now extremely easy. In order to establish a brand presence through online advertising, generating revenue with the right formula is a breeze.

The Right Target

Finding the right target is not an easy ride, it takes time. The advantageous factor of the internet ensures that advertising spreads the message. Sebastian Greenwood once quoted Mark Caine who said, “The first step toward success is taken when you refuse to be a captive of the environment in which you first find yourself”.

Facebook, Pinterest, Instagram, LinkedIn, Twitter, and a host of other notable sites rake in the big notes for brick and mortar firms and large corporate entities. Advertising on these sites in a strategic manner definitely helps rake in the big notes.

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Sebastian Greenwood, Benefits of Influencer Marketing for Small Businesses

Marketing strategies that work for one business might not always work for another. The key is to find what works best for your business rather than spending money on every type of marketing. Digital marketing has several faces and one of the most prominent faces is influencer marketing. In fact, this is a trend that has proven to be beneficial to businesses in various industries. If social media marketing is an important part of your business plan then influencer marketing will benefit you too.

Here are some of the benefits of investing in influencer marketing:

• Improves the reach:

Influencer marketing helps boost your brand awareness as you are able to reach a much wider audience than through online advertising alone. The key is to stay active and to try to acquire as many customers you can through the success of social media influences. Sebastian Greenwood quotes the words of Brian Tracy to stress the importance of grabbing opportunities, “I’ve found that luck is quite predictable. If you want more luck, take more chances. Be more active. Show up more often.”

• Best use of available resources:

Your business’ success depends on making the best use of your available resources. Every dollar spent should be seen as an investment. Every decision you make now would have an impact on your business’ success, or as Sebastian Greenwood quotes Og Mandino’s “Always do your best. What you plant now, you will harvest later”. Influencer marketing campaigns are known to bring great returns.

• Customer retention made easy:

Influencer marketing doesn’t just help with customer acquisition but also strengthens your customer retention. This is achieved by enhancing your customer’s trust in your business. Influencers are people who are popular on social media who their followers are able to connect with. An influencer’s followers trust them, and so they will, in turn, trust your business as it has been endorsed by the influencer.

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