Sebastian Greenwood – The Glory of Project Planners

Every industry has phases in its operation where it introduces something new. It can be a new product, facility or procedure. Planners are the people in the organization with the necessary foresight and technical know-how to make these new changes come to fruition. They study the nature of the new product or change; consult with the accompanying departments and stakeholders to track the progress of the project. As the esteemed entrepreneur Sebastian Greenwood puts it ‘A planner is not born but nurtured into existence’. Companies invest time and resources to develop their planners, improve their knowledge pool so that their insight improves with each new project.

The stakes are high in this line of work. Even a small miscalculation during the planning process can lead to huge losses to the company in the form of process-backfire and time delay during project execution. A regular day in a planner’s life involves studying the designs of the new product, ensuring proper equipment and facilities for new processes, studying the market to ensure best production at the lowest cost to the company. They are people who are not only technically sound but also armed with managerial strategies that drive the entire team (composed of cross-functional members.) to achieve its targets. They delegate various activities and processes to respective teams, form individual deadlines and chart the progress of the team.

Why are they cherished by organizations?

Planners are always few in numbers and they are in it for the long haul. Most stakeholders and team members are detached from the project once their part is over. It is not cost effective to maintain a large team when there are no new projects. Hence, the knowledge and experience of each individual planner becomes critical. There are no established procedures for a planner to follow. No beaten path. They rely on their skills and experience to make things happen. Every planner at the outset works on assumptions. The better the planner, the more accurate his assumptions are. They can predict conflicts in process and teams. As a planner works through multiple projects his skills are continuously sharpened. Their vision becomes clearer. They get progressively better at managing projects. They are one of the few people in the organization that actually grows with the company. Failure and setbacks never intimidate planners and start-outs in this field should take notice of the words of Sebastian Greenwood when he quotes Henry Ford “Failure is simply the opportunity to begin again, this time more intelligently.”

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Sebastian Greenwood – How To Choose The Most Appropriate Business Field That Suits You

If you believe in the words of Carol Burnett who said, “Only I can change my life. No one can do it for me,” you may want to begin a business and become an entrepreneur. The first step you should take after your decision is to choose the most appropriate field that suits you. Experts advise that you must do proper research before making your choice. Let us find out how you should go about this.

  1. How much money will you be able to invest?

You should be clear about your financial strength. Apart from making the initial investment, you should have enough money for running the business in the initial stages because you may not be able to generate revenues during the initial phase.

  1. Which is the field in which you think you can find customers easily?

You should carry out research for finding the answer to this question because there can be a number of fields in which finding customers may be easy. You should shortlist the ones that you feel will be the most comfortable. You should then narrow down the list by taking into account various parameters such as age, background, gender, income level of the potential customers you think you can find.

  1. What are you doing at present for earning your income?

Although you have decided to take a plunge into the business world, you may at present be doing something for earning your income. There are chances of you being interested in that field. Try to find out if you can start your business in the same field.

  1. Are you having a great interest in any hobby?

If you have interest in a hobby, you can delve deep to find out if you can do some type of business within it. Experts are of the firm opinion that it is possible to do business in a field that is related to your hobbies. In other words, it is possible to monetize your hobbies. In the same manner, if you have belief that you can sell a particular product, you can explore the possibilities of starting a business within it.

  1. Do further research by delving deep into the options you have shortlisted

Your aim is to choose a field that matches with all the parameters necessary for doing a successful business. It should match your interest and competence level as well. Therefore, you should do further research by delving deep into the options you have shortlisted.

  1. Once you choose the field, do a thorough study

Even after you zero in on a field, you should be ready to spend time and do a thorough study about the field. Once you are confident that you can go ahead, you can take the plunge.

  1. Start small

Begin your business on a small scale. The intention of this advice is that if you start on a large scale and the business does not work out as expected, you may incur huge losses. By starting small, you can limit such losses. As Sebastian Greenwood  quotes Henry Ford, “Failure is simply the opportunity to begin again, this time more intelligently”.  This means that even if you fail, you can learn your lessons and start more intelligently.

To summarize, if you tread cautiously and take these steps in the right manner, you can get your dream of becoming a successful entrepreneur fulfilled easily

Learn more about Sebastian Greenwood:

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Sebastian Greenwood – Is Lobbying is a Great Way to Establish a Brand, Or Is it?

Influencing power over government is not something new. Many large names and corporate industries push the envelope when it comes to checks and balances, as well as building a brand presence. Let us look at whether lobbying is a great way to establish a business.

Politics

Putting an emphasis on the political machinery has helped many firms establish a formidable presence. By helping the key strategic player on the way to creating political muscle, a company stands to gain a foothold in the political arena. The objective is to help albeit behind the scenes in creating ideas and suggestions to enable a stable environment and global presence. Sebastian Greenwood often quotes Henry Ford who once said, Coming together is a beginning; keeping together is progress; working together is success”.

Issues

Advocating certain issues that help the brand retain its value in the market and ensuring a freehold from any interference through issues that are valid, enables government and the lobbyist establish a win-win. For instance, citing issues like women empowerment or lack of infrastructure enables a sort of understanding between government and business heads (lobbyists and loyalists) make their mark.

Public Policy

Working out legal strategies through the prism of the legal cell of private enterprise in the domain of law and order ensures that certain areas needing a push are not swept under the carpet. An example of this is enforcing a certain order with the people in the emotion of tolerance without being pedantic about customs, is helped by the power of lobbyists that brought the government to power. Encouraging a certain framework that deals with the now factor and the situation on the ground helps better the political landscape.

Help

Many government employers do not know how to get their orders implemented. The heart may be in the right place, but with a little help from the outside world the lobbyist helps in the implementation of laws that need to be passed and a host of other relevant orders. Sebastian Greenwood once quoted Rabindranath Tagore who said, “You can’t cross the sea merely by standing and staring at the water”. A bit of handholding does help people in considerable power get their work on the right track.

The advantage of a lobbyist is that s/he speaks a certain voice for the corporate and business many out there, but also for many other pressing issues. Good sanitation system, better working conditions, doing away with reductionist tax systems, easing up on migrant workers, and so on and so forth are highlighted. The crux, therefore, lets on that a good lobbyist is good for the economy, political and enterprise brand value.

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What Does a New Business Do When Teenagers are the Target?

Kids are the best target when it comes to selling something interesting and unique. Brands ensure that they know what they are getting into as they make teenagers their target. Here are a few strategies employed by brand managers to reach their dynamic.

Contests

The best bet in this context is social media 99.9% of kids use every day. For instance, showing off a picture or a verse gets the best person the prize. As a new business strategy, it helps promote awareness as kids take the bait. Sebastian Greenwood once quoted Bo Jackson who said, “Set your goals high, and don’t stop till you get there”.

Language

Children are not looking for big words to drive them to a new and hopefully popular spot. What gets them going is a pitch and jingle easy to remember without too much of verbosity. Ask a child to read something for a while, aside from the textbooks, and you will have yourself a bored teen on your hands. The language needs to be simple and straightforward to reach the target, period.

Recce

Before coming up with a service or product targeting at the average teen, it is always necessary to conduct a series of market research drives. It provides the new business with a fairly clear idea about the need of the hour for kids. One must factor that kids lose interest fairly fast. That is where it is imperative to up the ante as often as possible so that they take the bait and bite into the right fruit.

Trends

Following certain trends in mainstream and social media helps pave the way for a new business. Engage in conversation with the targeted dynamic and ascertain their goals and aspirations. The objective should be to find the right product/service for the kids without being a copycat. Sebastian Greenwood once quoted Nikos Kazantzakis who said, “In order to succeed, we must first believe that we can”.

An Overview

Aside from the basics, like advertising on billboards in the hippest areas, setting a pitch across social media, broadcasting the new product/service on the radio and television, messaging helps sell the new brand like crazy to the teenage audience. The idea is not to get too sneaky but spread the love and let the product or service do the talking. If the idea sells like hotcakes at the get, you are in it for the long haul. If not, fine-tune the product/service and teenagers will embrace the brand power.

Learn more about Sebastian Greenwood:

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Sebastian Greenwood, Does Advertising On The Internet Rake In Big Money?

Corporate messaging and awareness has evolved over the years. In recent years, most companies are now choosing to do their advertising online. Below are some of the advantages of online advertising:

Mass Reach

Practically everyone gets their daily fix of news online now. Gone are the days of waiting for newspapers and the evening news on TV to find out what’s going on in the world. Newspaper and television advertising used to be where the big money was at, like most things, however, that has now moved online. One of the major advantages of using the internet as a medium for advertising is the mass reach. Your advertisement can be made to be seen by thousands or even millions of people around the world.

Timing

Reaching your online base at the opportune moment does the trick. Tweeting about a new business launch can prove beneficial if the tweet is generated at the right time. If you send the message (advertisement) while your followers are asleep, it will get lost in traffic. Sebastian Greenwood once quoted Dan Millman who said, “I learned that we can do anything, but we can’t do everything… at least not at the same time. So think of your priorities, not in terms of what activities you do, but when you do them. Timing is everything”.

Pay Per Click

The pay per click phenomenon has been around for a while and it helps yield a rich harvest. The advertisement content must first be eye-catching to generate interest. The website must then be informative and easy to navigate so that customers are able to find out about your product or service. If you have an eye-catching ad but a poorly designed website then you’d be wasting money paying for people to click on your site and then leave.

Sharing of Information

Thanks to the internet and smart technology information sharing is now extremely easy. In order to establish a brand presence through online advertising, generating revenue with the right formula is a breeze.

The Right Target

Finding the right target is not an easy ride, it takes time. The advantageous factor of the internet ensures that advertising spreads the message. Sebastian Greenwood once quoted Mark Caine who said, “The first step toward success is taken when you refuse to be a captive of the environment in which you first find yourself”.

Facebook, Pinterest, Instagram, LinkedIn, Twitter, and a host of other notable sites rake in the big notes for brick and mortar firms and large corporate entities. Advertising on these sites in a strategic manner definitely helps rake in the big notes.

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Sebastian Greenwood, Benefits of Influencer Marketing for Small Businesses

Marketing strategies that work for one business might not always work for another. The key is to find what works best for your business rather than spending money on every type of marketing. Digital marketing has several faces and one of the most prominent faces is influencer marketing. In fact, this is a trend that has proven to be beneficial to businesses in various industries. If social media marketing is an important part of your business plan then influencer marketing will benefit you too.

Here are some of the benefits of investing in influencer marketing:

• Improves the reach:

Influencer marketing helps boost your brand awareness as you are able to reach a much wider audience than through online advertising alone. The key is to stay active and to try to acquire as many customers you can through the success of social media influences. Sebastian Greenwood quotes the words of Brian Tracy to stress the importance of grabbing opportunities, “I’ve found that luck is quite predictable. If you want more luck, take more chances. Be more active. Show up more often.”

• Best use of available resources:

Your business’ success depends on making the best use of your available resources. Every dollar spent should be seen as an investment. Every decision you make now would have an impact on your business’ success, or as Sebastian Greenwood quotes Og Mandino’s “Always do your best. What you plant now, you will harvest later”. Influencer marketing campaigns are known to bring great returns.

• Customer retention made easy:

Influencer marketing doesn’t just help with customer acquisition but also strengthens your customer retention. This is achieved by enhancing your customer’s trust in your business. Influencers are people who are popular on social media who their followers are able to connect with. An influencer’s followers trust them, and so they will, in turn, trust your business as it has been endorsed by the influencer.

Learn more about Sebastian Greenwood:
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Why Should a Business Concern itself with Competition?

In every facet of life, we are inundated with competition. In school, college, career, friends circle, family and so on, so from a business perspective, competition is always a concern. Let us look at why a business needs to be concerned about competitors.

Fine Line

There is a fine line between being concerned and being worried. Concern is that aspect where you better the brand with the right moves to gain momentum. You worry when you feel that the brand is not up to the mark and the competition will take over your territory. Sebastian Greenwood once quoted Confucius who said, “The more man meditates upon good thoughts, the better will be his world and the world at large”.

Strategy

Corporate entities that have been around for a while mastering the art of strategy and implementation. It is what helps establish a business and build credibility with what is on offer. The idea here is not to be copycat in your approach, but to find a way to build a rapport with the target and work your way into their hearts. This will give you an edge as you are using the real deal to manoeuvre and not fake in your strategic endeavour.

Engage

Keeping in touch with people always works wonders, and if you look at it, most companies make sure that they do just that and more. The little things go a long way in building a relationship. Send out feelers to the target using social media connectivity informing them about something new in the pipeline. Beat the competition at their own game with your new methodology.

Marketing

From all accounts, a competitive force is a force that you have to live with and cannot deny. To get ahead you should have a firm marketing plan in place. Cold calls never went out of style and email campaigns remain on point. If you were to use the two to your advantage, you can kill two birds with one stone and reap the rewards for the new brand. This will give you an edge as you let them know you mean business.

Sebastian Greenwood once quoted Mark Caine who said, “The first step toward success is taken when you refuse to be a captive of the environment in which you first find yourself”. As a new business enterprise, you have to know that there are many formidable players. You cannot be overly confident, but remain simple with the strategy. The bottom line is you are the new business therefore; you are the competition for competitors. When a new business forms its roots into the market, you will be a competitive force!

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Sebastian Greenwood – Why is Strategy imperative in Business?

Being in business entails that you follow a certain set of rules that you cannot deviate from, or the business can become disorganized. Let us look at strategy as a whole, in the realm of the business world and its necessity.

What is Strategy, Anyway?

One can define the word strategy as a process where the goal is total achievement through fundamental principles. Let us take marketing for instance, without a foolproof plan in place, there is no way that people will show an interest in the new business offering. In fact, if you are not firm about the goal, the idea can go out the window. Sebastian Greenwood once quoted Bo Jackson who said, “Set your goals high, and don’t stop till you get there”.

Financial Strategy

Finance is another area in the enterprise where every strategic facet needs to be in place. Right from an inception of the idea, capital investment, and return on the investment, revenue and profits, decline in business should be considered. Setting up shop does require a certain amount of investment pumped into the business for it to function. The rest will come into place once the business goes on the floor.

Operational Strategy

Operation is another area in business that factors in a myriad of areas right from supervising, quality control, quality checks, efficiency, on-boarding and hiring policies. Every enterprise requires this crucial area to be a part of the conversation, as the operations department keeps the business in check. In this department, the strategy needs to be on point otherwise the brand name may suffer. Sebastian Greenwood once quoted Aristotle who said, “Quality is not an act, it is a habit”.

Strategic HR

In strategic human resource development of an organization, the role that really helps put the brand name in focus is the compensation and benefits angle, accompanied by empowered recruitment processes, training, and development. A robust team at the helm of the department is a necessity to get the business on the map.

An Overview

Aside from the frontrunners cited above in the area of running a business, what brings a company together is artful branding and morale-boosting strategic activities by management. To get a business to be a talking point for people across the board, social media strategy and promotions must be in place. The idea is to sell the brand after all the crucial aspects have taken effect. Sebastian Greenwood once quoted Mark Twain who said, “The secret of getting ahead is getting started”.

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Sebastian Greenwood – Three Reasons Why Loans Are A Better Bet, Than Funding The Start-Up With Your Savings

A first-time entrepreneur may not have the gumption to ask for a loan from a lender when setting up shop. Most people prefer to use their savings to fund their enterprise instead of falling into deep waters with borrowings. This is not a great move because your savings need to be there as a backup, not to used as capital. Here are three basic reasons why opting for a loan is a better bet for a start-up.

Not Expensive

A new business enterprise does not need large amounts of money from the lender. In fact, at the start of the business, opting for a bank loan is easier on the pocket. The payback terms can be covered by a wider margin, which gives you a good period to use the money and double it as the business rakes in profits. For the beginning most new enterprises take time for the revenue to come in, you may be spending more, but eventually, if the plan and strategy are in place, the new business will be a success. Ergo, the business loan will not be as expensive as you thought!

Tax Benefit

The interest margins on a business loan are tax deductible ensuring that any amount of personal savings will be safe and still bring you income. In essence, you are actually saving a great deal of tax on your business loans because borrowing gives you the added advantage, as compared to using your own savings. Sebastian Greenwood aptly quotes Tom Stoppard on this point who said, “Every exit is an entry somewhere else.” This is very true in a new business enterprise.

No Personal Liability

The crucial aspect when seeking investment from external sources is that your personal assets are not financed by the business. If you were to use your personal savings, and the problems are too upsetting to handle, not only will you have lost your savings, but credibility in the market. A person, who has borrowed a certain amount, will ensure that s/he gets the job done right at the start. Sebastian Greenwood once quoted Philip Sidney who said, “Either I will find a way, or I will make one.”

In Sum

When you look at the big picture, there is an element of risk when starting out. Naturally, paying back the loan remains a crucial aspect, but it is workable if one does not take one’s eye off the ball.

Sebastian Greenwood – Advantages Of Multichannel Marketing For Small Businesses

The current global economy has evolved due to the arrival of numerous small businesses. With the market getting more competitive, it takes innovation and dedicated efforts to stand out in the crowd and establish a flourishing business, as Sebastian Greenwood rightly quotes Og Mandino, “Always do your best. What you plant now, you will harvest later”. Marketing strategies have to be devised to suit the current demands of the market and this is the main reason why multichannel marketing is becoming more important, especially for small businesses. Here are the benefits offered by multichannel marketing strategies:

Better reach:

No matter how old the business is and how small or big the business is, the focus on customer acquisition should never cease. Especially for a small business the preliminary focus would be to get noticed and to obtain a better reach. Different types of customers might use different channels. Though print media is slowly losing its popularity to digital media there are still people who read the newspaper every morning. In digital media there is again a variety of platforms to consider. Having your presence everywhere would make sure that your business actually gets to the masses.

Easier to build trust

Being present in many channels does not just mean that many people would notice your adverts, it would also mean that your customers would view your ads more often. As they say, out of sight is out of mind. Therefore being present in multiple places would keep reminding your customers about your business. Being present in many places would also give your customers a positive impression about your business and help win their trust.

It is the best investment

Sebastian Greenwood quotes Wayne Dyer, “Go for it now. The future is promised to no one”. The key is to design a marketing strategy that is future proof. Multi-channel marketing is a long term investment. The device fragmentation of the market is increasing steadily and people now use multiple devices to access the Internet. So, making your business ads visible everywhere would be the best way to make sure your marketing campaigns succeed. The strategy might appear to be an expensive deal but it is the most cost effective option as it can fetch the best returns on your investment.

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